Cutting Through the Noise with Personalization
Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.
Ian Faison
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Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.
This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.
This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.
This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.
This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.
Key Takeaways:
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