Distinction vs. Differentiation: Win on Both Fronts

Distinction vs. Differentiation: Win on Both Fronts

Learn from Brenton Williamson, VP of Marketing at Bamboo HR about creating distinction in the market.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Brenton Williamson, VP of Marketing at Bamboo HR, a company that empowers HR pros, employees, and organizations everywhere to simplify complicated processes and streamline time-consuming tasks.

Brenton discusses how he thinks about creating distinction in the market, the diversification of marketing channels, and the value of digital engagement. 

Key Takeaways:

  • Distinction is different from differentiation. Differentiation is product focused, while distinction has more to do with brand identity and feel. You need both. 
  • As organic search continues to take a hit, in-person events become an increasingly important tactic to get in front of customers. 
  • We’re coming out of the inbound era and sales may need to get used to interacting with people who aren’t actively in a buying motion, and building relationships over time.

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Distinction vs. Differentiation: Win on Both Fronts

Learn from Brenton Williamson, VP of Marketing at Bamboo HR about creating distinction in the market.

Ian Faison
Ian Faison
No items found.
Distinction vs. Differentiation: Win on Both Fronts
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Brenton Williamson, VP of Marketing at Bamboo HR, a company that empowers HR pros, employees, and organizations everywhere to simplify complicated processes and streamline time-consuming tasks.

Brenton discusses how he thinks about creating distinction in the market, the diversification of marketing channels, and the value of digital engagement. 

Key Takeaways:

  • Distinction is different from differentiation. Differentiation is product focused, while distinction has more to do with brand identity and feel. You need both. 
  • As organic search continues to take a hit, in-person events become an increasingly important tactic to get in front of customers. 
  • We’re coming out of the inbound era and sales may need to get used to interacting with people who aren’t actively in a buying motion, and building relationships over time.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Distinction vs. Differentiation: Win on Both Fronts

Learn from Brenton Williamson, VP of Marketing at Bamboo HR about creating distinction in the market.

Ian Faison
Ian Faison
No items found.
Distinction vs. Differentiation: Win on Both Fronts
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Brenton Williamson, VP of Marketing at Bamboo HR, a company that empowers HR pros, employees, and organizations everywhere to simplify complicated processes and streamline time-consuming tasks.

Brenton discusses how he thinks about creating distinction in the market, the diversification of marketing channels, and the value of digital engagement. 

Key Takeaways:

  • Distinction is different from differentiation. Differentiation is product focused, while distinction has more to do with brand identity and feel. You need both. 
  • As organic search continues to take a hit, in-person events become an increasingly important tactic to get in front of customers. 
  • We’re coming out of the inbound era and sales may need to get used to interacting with people who aren’t actively in a buying motion, and building relationships over time.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Distinction vs. Differentiation: Win on Both Fronts

Learn from Brenton Williamson, VP of Marketing at Bamboo HR about creating distinction in the market.

Distinction vs. Differentiation: Win on Both Fronts
Ian Faison
Ian Faison
|
August 26, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Brenton Williamson, VP of Marketing at Bamboo HR, a company that empowers HR pros, employees, and organizations everywhere to simplify complicated processes and streamline time-consuming tasks.

Brenton discusses how he thinks about creating distinction in the market, the diversification of marketing channels, and the value of digital engagement. 

Key Takeaways:

  • Distinction is different from differentiation. Differentiation is product focused, while distinction has more to do with brand identity and feel. You need both. 
  • As organic search continues to take a hit, in-person events become an increasingly important tactic to get in front of customers. 
  • We’re coming out of the inbound era and sales may need to get used to interacting with people who aren’t actively in a buying motion, and building relationships over time.
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