This episode features an interview with Brenton Williamson, VP of Marketing at Bamboo HR, a company that empowers HR pros, employees, and organizations everywhere to simplify complicated processes and streamline time-consuming tasks.

Brenton discusses how he thinks about creating distinction in the market, the diversification of marketing channels, and the value of digital engagement. 

Key Takeaways:

• Distinction is different from differentiation. Differentiation is product focused, while distinction has more to do with brand identity and feel. You need both. 
• As organic search continues to take a hit, in-person events become an increasingly important tactic to get in front of customers. 
• We’re coming out of the inbound era and sales may need to get used to interacting with people who aren’t actively in a buying motion, and building relationships over time.