Embracing an Outside-In Marketing Perspective
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
Ian Faison
No items found.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
.jpg)
Learn from Thea Hayden, CMO at Cognizant, about building a strong relationship with IT and the importance of multichannel.
.jpg)
Learn from Gaurav Misra, CEO at Captions about AI avatars and the capabilities of AI video generation.
.jpg)
Learn from Brenton Williamson, VP of Marketing at Bamboo HR about creating distinction in the market.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
