Embracing an Outside-In Marketing Perspective
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
Ian Faison
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Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
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Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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