Embracing an Outside-In Marketing Perspective
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
Ian Faison
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Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.
In this episode, Johann shares how he and his team are approaching spend management in a holistic way, the beauty of championing your clients, and how all marketing comes down to adding value. Johann also talks about strategies for shifting budget spend to incorporate additional high-converting formats and channels and the importance of focusing on strong content and adding value outside of demand gen interactions.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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