We sit down with Crunchbase to discuss how they integrated Piper the AI SDR Agent across their inbound motion and why Piper is embraced across their entire organization.
Crunchbase, a predictive intelligence platform helping 80M+ users uncover private market trends, is known for enabling investors, dealmakers, and researchers to act on opportunities faster.
With a strictly inbound engine and a lean SDR team, Crunchbase needed a smarter, more scalable way to capture and qualify site traffic. “We were relying on a legacy basic chatbot solution and human SDRs to handle live conversations,” said Maggie Foster, Growth Marketing Manager at Crunchbase. “But we ran into three big issues: integration problems, marketing strain, and SDR bandwidth.”
First, Crunchbase struggled with data accuracy. Their former vendor’s Salesforce integration created routing issues, leading to lost leads and missed meetings. Second, maintaining and building rules-based chat flows drained the marketing team. “We knew that an AI-powered experience could remove that burden entirely,” said Maggie. And third, their five-person SDR team couldn’t keep up. “Live chat ended up being a time suck and pulled our SDRs away from other revenue-driving activities.”
When Crunchbase saw a demo of Piper—the AI SDR Agent from Qualified—it was clear this could be transformational. “Using Piper is like having an SDR on autopilot,” said Maggie. “We give her guidance, and she runs with it. No more building complex rules or micromanaging journeys. This is true AI decisioning.”
After onboarding Piper, the team equipped her with the same knowledge and messaging as their human SDRs, tested her responses, and then set her loose across the Crunchbase site. Piper now engages every visitor, qualifies them, and—if they’re a fit—books meetings directly with the SDR team. “Our reps know that if a meeting is booked by Piper, it’s high quality,” said Maggie. “And we’ve completely eliminated the worry about chat coverage or availability—Piper runs 24/7.”
Once Piper’s website chat was in full swing, Crunchbase unlocked even more value by enabling Piper’s email capabilities. “She follows up with leads who engage but don’t book, and even chases down next steps on behalf of our human SDRs,” said Maggie. “Before, not every inbound lead got followed up on. Now, it’s always on, unified across the site and email.”
Crunchbase saw immediate and measurable impact after hiring Piper:
“The impact has been huge. We have real, tangible results that show Piper is better at booking meetings than our humans. This AI-driven approach really works.”
For marketing teams exploring where to begin with AI, Maggie’s advice is simple: start now. “Some people resist AI, especially in marketing—we want control over every word and workflow. But I believe AI is already doing it better,” she said. “It’s not coming for your job. It’s making your job easier. Piper is the perfect place to start—she works your leads, and she works them well.”
Watch as we explore the agentic marketing revolution and reveal Piper Spotlight, the bespoke selling strategy that puts Piper the AI SDR Agent at the forefront of this movement.
In this session, Asana CMO Shannon Duffy shares how her team is joining the agentic marketing movement, and has scaled inbound by hiring Piper the AI SDR Agent.
Learn change management frameworks, how to manage Piper the AI SDR Agent as though she's your direct report, and how Piper helps marketers regain control of their pipeline.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
We sit down with Crunchbase to discuss how they integrated Piper the AI SDR Agent across their inbound motion and why Piper is embraced across their entire organization.
Crunchbase, a predictive intelligence platform helping 80M+ users uncover private market trends, is known for enabling investors, dealmakers, and researchers to act on opportunities faster.
With a strictly inbound engine and a lean SDR team, Crunchbase needed a smarter, more scalable way to capture and qualify site traffic. “We were relying on a legacy basic chatbot solution and human SDRs to handle live conversations,” said Maggie Foster, Growth Marketing Manager at Crunchbase. “But we ran into three big issues: integration problems, marketing strain, and SDR bandwidth.”
First, Crunchbase struggled with data accuracy. Their former vendor’s Salesforce integration created routing issues, leading to lost leads and missed meetings. Second, maintaining and building rules-based chat flows drained the marketing team. “We knew that an AI-powered experience could remove that burden entirely,” said Maggie. And third, their five-person SDR team couldn’t keep up. “Live chat ended up being a time suck and pulled our SDRs away from other revenue-driving activities.”
When Crunchbase saw a demo of Piper—the AI SDR Agent from Qualified—it was clear this could be transformational. “Using Piper is like having an SDR on autopilot,” said Maggie. “We give her guidance, and she runs with it. No more building complex rules or micromanaging journeys. This is true AI decisioning.”
After onboarding Piper, the team equipped her with the same knowledge and messaging as their human SDRs, tested her responses, and then set her loose across the Crunchbase site. Piper now engages every visitor, qualifies them, and—if they’re a fit—books meetings directly with the SDR team. “Our reps know that if a meeting is booked by Piper, it’s high quality,” said Maggie. “And we’ve completely eliminated the worry about chat coverage or availability—Piper runs 24/7.”
Once Piper’s website chat was in full swing, Crunchbase unlocked even more value by enabling Piper’s email capabilities. “She follows up with leads who engage but don’t book, and even chases down next steps on behalf of our human SDRs,” said Maggie. “Before, not every inbound lead got followed up on. Now, it’s always on, unified across the site and email.”
Crunchbase saw immediate and measurable impact after hiring Piper:
“The impact has been huge. We have real, tangible results that show Piper is better at booking meetings than our humans. This AI-driven approach really works.”
For marketing teams exploring where to begin with AI, Maggie’s advice is simple: start now. “Some people resist AI, especially in marketing—we want control over every word and workflow. But I believe AI is already doing it better,” she said. “It’s not coming for your job. It’s making your job easier. Piper is the perfect place to start—she works your leads, and she works them well.”
Stay up to date with weekly drops of fresh B2B marketing and sales content.
We sit down with Crunchbase to discuss how they integrated Piper the AI SDR Agent across their inbound motion and why Piper is embraced across their entire organization.
Crunchbase, a predictive intelligence platform helping 80M+ users uncover private market trends, is known for enabling investors, dealmakers, and researchers to act on opportunities faster.
With a strictly inbound engine and a lean SDR team, Crunchbase needed a smarter, more scalable way to capture and qualify site traffic. “We were relying on a legacy basic chatbot solution and human SDRs to handle live conversations,” said Maggie Foster, Growth Marketing Manager at Crunchbase. “But we ran into three big issues: integration problems, marketing strain, and SDR bandwidth.”
First, Crunchbase struggled with data accuracy. Their former vendor’s Salesforce integration created routing issues, leading to lost leads and missed meetings. Second, maintaining and building rules-based chat flows drained the marketing team. “We knew that an AI-powered experience could remove that burden entirely,” said Maggie. And third, their five-person SDR team couldn’t keep up. “Live chat ended up being a time suck and pulled our SDRs away from other revenue-driving activities.”
When Crunchbase saw a demo of Piper—the AI SDR Agent from Qualified—it was clear this could be transformational. “Using Piper is like having an SDR on autopilot,” said Maggie. “We give her guidance, and she runs with it. No more building complex rules or micromanaging journeys. This is true AI decisioning.”
After onboarding Piper, the team equipped her with the same knowledge and messaging as their human SDRs, tested her responses, and then set her loose across the Crunchbase site. Piper now engages every visitor, qualifies them, and—if they’re a fit—books meetings directly with the SDR team. “Our reps know that if a meeting is booked by Piper, it’s high quality,” said Maggie. “And we’ve completely eliminated the worry about chat coverage or availability—Piper runs 24/7.”
Once Piper’s website chat was in full swing, Crunchbase unlocked even more value by enabling Piper’s email capabilities. “She follows up with leads who engage but don’t book, and even chases down next steps on behalf of our human SDRs,” said Maggie. “Before, not every inbound lead got followed up on. Now, it’s always on, unified across the site and email.”
Crunchbase saw immediate and measurable impact after hiring Piper:
“The impact has been huge. We have real, tangible results that show Piper is better at booking meetings than our humans. This AI-driven approach really works.”
For marketing teams exploring where to begin with AI, Maggie’s advice is simple: start now. “Some people resist AI, especially in marketing—we want control over every word and workflow. But I believe AI is already doing it better,” she said. “It’s not coming for your job. It’s making your job easier. Piper is the perfect place to start—she works your leads, and she works them well.”
Stay up to date with weekly drops of fresh B2B marketing and sales content.
We sit down with Crunchbase to discuss how they integrated Piper the AI SDR Agent across their inbound motion and why Piper is embraced across their entire organization.
Crunchbase, a predictive intelligence platform helping 80M+ users uncover private market trends, is known for enabling investors, dealmakers, and researchers to act on opportunities faster.
With a strictly inbound engine and a lean SDR team, Crunchbase needed a smarter, more scalable way to capture and qualify site traffic. “We were relying on a legacy basic chatbot solution and human SDRs to handle live conversations,” said Maggie Foster, Growth Marketing Manager at Crunchbase. “But we ran into three big issues: integration problems, marketing strain, and SDR bandwidth.”
First, Crunchbase struggled with data accuracy. Their former vendor’s Salesforce integration created routing issues, leading to lost leads and missed meetings. Second, maintaining and building rules-based chat flows drained the marketing team. “We knew that an AI-powered experience could remove that burden entirely,” said Maggie. And third, their five-person SDR team couldn’t keep up. “Live chat ended up being a time suck and pulled our SDRs away from other revenue-driving activities.”
When Crunchbase saw a demo of Piper—the AI SDR Agent from Qualified—it was clear this could be transformational. “Using Piper is like having an SDR on autopilot,” said Maggie. “We give her guidance, and she runs with it. No more building complex rules or micromanaging journeys. This is true AI decisioning.”
After onboarding Piper, the team equipped her with the same knowledge and messaging as their human SDRs, tested her responses, and then set her loose across the Crunchbase site. Piper now engages every visitor, qualifies them, and—if they’re a fit—books meetings directly with the SDR team. “Our reps know that if a meeting is booked by Piper, it’s high quality,” said Maggie. “And we’ve completely eliminated the worry about chat coverage or availability—Piper runs 24/7.”
Once Piper’s website chat was in full swing, Crunchbase unlocked even more value by enabling Piper’s email capabilities. “She follows up with leads who engage but don’t book, and even chases down next steps on behalf of our human SDRs,” said Maggie. “Before, not every inbound lead got followed up on. Now, it’s always on, unified across the site and email.”
Crunchbase saw immediate and measurable impact after hiring Piper:
“The impact has been huge. We have real, tangible results that show Piper is better at booking meetings than our humans. This AI-driven approach really works.”
For marketing teams exploring where to begin with AI, Maggie’s advice is simple: start now. “Some people resist AI, especially in marketing—we want control over every word and workflow. But I believe AI is already doing it better,” she said. “It’s not coming for your job. It’s making your job easier. Piper is the perfect place to start—she works your leads, and she works them well.”
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
