Harnessing the Power of First-Party Data
Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.
Ian Faison
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Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.
This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their first party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space.
In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies.
Key Takeaways
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.
This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their first party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space.
In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.
This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their first party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space.
In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.
This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their first party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space.
In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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