Help Your Customers Where It Hurts

Help Your Customers Where It Hurts

On this episode, Melissa shares her insights into solving customer pain, utilizing marco-themed marketing, and why SEO is important for your website.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.

Key Takeaways

  • Lean in on understanding customer pain because each of these personas has very unique use cases
  • You're better off coming up with a macro theme strategy, and aligning things around that macro theme
  • Show your customers the value of your platform and how it can help them

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Help Your Customers Where It Hurts

On this episode, Melissa shares her insights into solving customer pain, utilizing marco-themed marketing, and why SEO is important for your website.

Ian Faison
Ian Faison
No items found.
Help Your Customers Where It Hurts
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.

Key Takeaways

  • Lean in on understanding customer pain because each of these personas has very unique use cases
  • You're better off coming up with a macro theme strategy, and aligning things around that macro theme
  • Show your customers the value of your platform and how it can help them

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Help Your Customers Where It Hurts

On this episode, Melissa shares her insights into solving customer pain, utilizing marco-themed marketing, and why SEO is important for your website.

Ian Faison
Ian Faison
No items found.
Help Your Customers Where It Hurts
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.

Key Takeaways

  • Lean in on understanding customer pain because each of these personas has very unique use cases
  • You're better off coming up with a macro theme strategy, and aligning things around that macro theme
  • Show your customers the value of your platform and how it can help them

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Help Your Customers Where It Hurts

On this episode, Melissa shares her insights into solving customer pain, utilizing marco-themed marketing, and why SEO is important for your website.

Help Your Customers Where It Hurts
Ian Faison
Ian Faison
|
December 13, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.

Key Takeaways

  • Lean in on understanding customer pain because each of these personas has very unique use cases
  • You're better off coming up with a macro theme strategy, and aligning things around that macro theme
  • Show your customers the value of your platform and how it can help them
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