How CMOs Can Leverage Analyst Relations to Drive Growth

How CMOs Can Leverage Analyst Relations to Drive Growth

In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

We’re diving into the topic of Analyst Relations and why it's a critical aspect of modern marketing. In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft pull from their own experience to describe how the AR and CMO relationship can impact your company's reputation and how you can leverage it to your advantage. Whether you're new to the field or a marketing veteran, Joely and Laruen will help you better understand the role of analyst relations in marketing.

Key Takeaways
  • The Analyst Relations function is an important strategic function for the B2B marketer.
  • Analyst Relations allow CMOs to differentiate their portfolio by raising awareness and providing knowledge.
  • Having a relationship with the right analysts can help executives get the information they need or to get urgent critical questions answered quickly.

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How CMOs Can Leverage Analyst Relations to Drive Growth

In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation.

Ian Faison
Ian Faison
No items found.
How CMOs Can Leverage Analyst Relations to Drive Growth
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

We’re diving into the topic of Analyst Relations and why it's a critical aspect of modern marketing. In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft pull from their own experience to describe how the AR and CMO relationship can impact your company's reputation and how you can leverage it to your advantage. Whether you're new to the field or a marketing veteran, Joely and Laruen will help you better understand the role of analyst relations in marketing.

Key Takeaways
  • The Analyst Relations function is an important strategic function for the B2B marketer.
  • Analyst Relations allow CMOs to differentiate their portfolio by raising awareness and providing knowledge.
  • Having a relationship with the right analysts can help executives get the information they need or to get urgent critical questions answered quickly.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

How CMOs Can Leverage Analyst Relations to Drive Growth

In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation.

Ian Faison
Ian Faison
No items found.
How CMOs Can Leverage Analyst Relations to Drive Growth
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

We’re diving into the topic of Analyst Relations and why it's a critical aspect of modern marketing. In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft pull from their own experience to describe how the AR and CMO relationship can impact your company's reputation and how you can leverage it to your advantage. Whether you're new to the field or a marketing veteran, Joely and Laruen will help you better understand the role of analyst relations in marketing.

Key Takeaways
  • The Analyst Relations function is an important strategic function for the B2B marketer.
  • Analyst Relations allow CMOs to differentiate their portfolio by raising awareness and providing knowledge.
  • Having a relationship with the right analysts can help executives get the information they need or to get urgent critical questions answered quickly.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

How CMOs Can Leverage Analyst Relations to Drive Growth

In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation.

How CMOs Can Leverage Analyst Relations to Drive Growth
Ian Faison
Ian Faison
|
February 17, 2023
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

We’re diving into the topic of Analyst Relations and why it's a critical aspect of modern marketing. In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft pull from their own experience to describe how the AR and CMO relationship can impact your company's reputation and how you can leverage it to your advantage. Whether you're new to the field or a marketing veteran, Joely and Laruen will help you better understand the role of analyst relations in marketing.

Key Takeaways
  • The Analyst Relations function is an important strategic function for the B2B marketer.
  • Analyst Relations allow CMOs to differentiate their portfolio by raising awareness and providing knowledge.
  • Having a relationship with the right analysts can help executives get the information they need or to get urgent critical questions answered quickly.

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