This episode features an interview with Alex Halliday, the CEO at AirOps, an end-to-end content engineering platform that gives marketing teams the systems they need to win visibility across AI search and SEO with quality content. Alex gives the marketing masterclass on AI search, laying out the framework for what marketers need to be doing. ‍

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Key Takeaways:

• Understand your current State of the Union: Audit how you are currently showing up across the AI models and what is driving those results. 
• Pick a strategy based on what truly matters to you as a brand and ruthlessly prioritize. 
• Execute through content engineering, a combination of brand taste, technical skills and strategy.