How to Win in AI Search
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How to Win in AI Search

Learn from Alex Halliday, CEO at AirOps, about winning AI search and what the LLMs want.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Alex Halliday, the CEO at AirOps, an end-to-end content engineering platform that gives marketing teams the systems they need to win visibility across AI search and SEO with quality content. Alex gives the marketing masterclass on AI search, laying out the framework for what marketers need to be doing. 


Key Takeaways:

  • Understand your current State of the Union: Audit how you are currently showing up across the AI models and what is driving those results. 
  • Pick a strategy based on what truly matters to you as a brand and ruthlessly prioritize. 
  • Execute through content engineering, a combination of brand taste, technical skills and strategy.

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How to Win in AI Search

Learn from Alex Halliday, CEO at AirOps, about winning AI search and what the LLMs want.

Ian Faison
Ian Faison
No items found.
How to Win in AI Search
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Alex Halliday, the CEO at AirOps, an end-to-end content engineering platform that gives marketing teams the systems they need to win visibility across AI search and SEO with quality content. Alex gives the marketing masterclass on AI search, laying out the framework for what marketers need to be doing. 


Key Takeaways:

  • Understand your current State of the Union: Audit how you are currently showing up across the AI models and what is driving those results. 
  • Pick a strategy based on what truly matters to you as a brand and ruthlessly prioritize. 
  • Execute through content engineering, a combination of brand taste, technical skills and strategy.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

How to Win in AI Search

Learn from Alex Halliday, CEO at AirOps, about winning AI search and what the LLMs want.

Ian Faison
Ian Faison
No items found.
How to Win in AI Search
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Alex Halliday, the CEO at AirOps, an end-to-end content engineering platform that gives marketing teams the systems they need to win visibility across AI search and SEO with quality content. Alex gives the marketing masterclass on AI search, laying out the framework for what marketers need to be doing. 


Key Takeaways:

  • Understand your current State of the Union: Audit how you are currently showing up across the AI models and what is driving those results. 
  • Pick a strategy based on what truly matters to you as a brand and ruthlessly prioritize. 
  • Execute through content engineering, a combination of brand taste, technical skills and strategy.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

How to Win in AI Search

Learn from Alex Halliday, CEO at AirOps, about winning AI search and what the LLMs want.

How to Win in AI Search
Play video button
Glow play video button
Ian Faison
Ian Faison
|
December 2, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Alex Halliday, the CEO at AirOps, an end-to-end content engineering platform that gives marketing teams the systems they need to win visibility across AI search and SEO with quality content. Alex gives the marketing masterclass on AI search, laying out the framework for what marketers need to be doing. 


Key Takeaways:

  • Understand your current State of the Union: Audit how you are currently showing up across the AI models and what is driving those results. 
  • Pick a strategy based on what truly matters to you as a brand and ruthlessly prioritize. 
  • Execute through content engineering, a combination of brand taste, technical skills and strategy.
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