If You’re Not Working with Influencers, You’re Left Behind

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

 Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships. 

Key Takeaways:

  • Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind. 
  • When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting. 
  • You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue. 

Related content

People Churn From Products, Not From BrandsPeople Churn From Products, Not From Brands

People Churn From Products, Not From Brands

Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.

Being Led Astray: First- and Last-Touch AttributionBeing Led Astray: First- and Last-Touch Attribution

Being Led Astray: First- and Last-Touch Attribution

Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.

Automating Inbound to Maximize MQLsAutomating Inbound to Maximize MQLs

Automating Inbound to Maximize MQLs

Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

Ian Faison
Ian Faison
No items found.
If You’re Not Working with Influencers, You’re Left Behind
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

 Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships. 

Key Takeaways:

  • Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind. 
  • When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting. 
  • You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue. 

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

Ian Faison
Ian Faison
No items found.
If You’re Not Working with Influencers, You’re Left Behind
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

 Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships. 

Key Takeaways:

  • Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind. 
  • When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting. 
  • You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue. 

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

If You’re Not Working with Influencers, You’re Left Behind
Ian Faison
Ian Faison
|
July 30, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

 Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships. 

Key Takeaways:

  • Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind. 
  • When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting. 
  • You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue. 
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us