If You’re Not Working with Influencers, You’re Left Behind

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

 Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships. 

Key Takeaways:

  • Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind. 
  • When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting. 
  • You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue. 

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If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

Ian Faison
Ian Faison
No items found.
If You’re Not Working with Influencers, You’re Left Behind
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

 Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships. 

Key Takeaways:

  • Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind. 
  • When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting. 
  • You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue. 

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

Ian Faison
Ian Faison
No items found.
If You’re Not Working with Influencers, You’re Left Behind
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

 Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships. 

Key Takeaways:

  • Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind. 
  • When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting. 
  • You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue. 

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

If You’re Not Working with Influencers, You’re Left Behind
Ian Faison
Ian Faison
|
July 30, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

 Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships. 

Key Takeaways:

  • Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind. 
  • When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting. 
  • You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue. 
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