This episode features an interview with Karen Budell, CMO, Totango + Catalyst. Totango and Catalyst recently joined forces to build a leading customer growth platform that helps businesses protect and grow revenue, providing businesses with a united platform that drives recurring revenue success and measurable growth.

In this episode, Karen talks about leading a marketing team through a merge. She talks about the importance of customer success and investing in the full marketing “bowtie” to focus on retaining customers.

Key Takeaways:

• Post-merger, marketing teams need to harmonize the brand and messaging, the product, the tech stacks and more. While this is a challenging process, it allows you to take the best from each company and present a unified brand that fosters trust. 
• Start with outcome-based conversations when talking to prospects to make sure you understand their objectives before you complete the sale. Your customers’ success is your success. 
• Don’t just invest in the marketing funnel. Invest in the full marketing “bowtie”. Retaining and growing current customers is very important.