Lead With Buyers Instead of Product
Learn from Bruno Bertini, CMO at 8x8, about making the customers the hero and building a buyer-first brand.
Ian Faison
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Learn from Bruno Bertini, CMO at 8x8, about making the customers the hero and building a buyer-first brand.
This episode features an interview with Bruno Bertini, the CMO of 8x8, a CX platform that brings together business communications and interaction data in one place.
Bruno discusses 8x8’s innovative marketing campaigns, particularly 'The Power of You,' which creatively leverages AI to feature customers in engaging ways. Bruno shares insights into their marketing strategy, the role of AI in scaling their efforts, and the challenges and rewards of pushing creative boundaries in B2B marketing.
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Bruno Bertini, CMO at 8x8, about making the customers the hero and building a buyer-first brand.
This episode features an interview with Bruno Bertini, the CMO of 8x8, a CX platform that brings together business communications and interaction data in one place.
Bruno discusses 8x8’s innovative marketing campaigns, particularly 'The Power of You,' which creatively leverages AI to feature customers in engaging ways. Bruno shares insights into their marketing strategy, the role of AI in scaling their efforts, and the challenges and rewards of pushing creative boundaries in B2B marketing.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Bruno Bertini, CMO at 8x8, about making the customers the hero and building a buyer-first brand.
This episode features an interview with Bruno Bertini, the CMO of 8x8, a CX platform that brings together business communications and interaction data in one place.
Bruno discusses 8x8’s innovative marketing campaigns, particularly 'The Power of You,' which creatively leverages AI to feature customers in engaging ways. Bruno shares insights into their marketing strategy, the role of AI in scaling their efforts, and the challenges and rewards of pushing creative boundaries in B2B marketing.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Bruno Bertini, CMO at 8x8, about making the customers the hero and building a buyer-first brand.
This episode features an interview with Bruno Bertini, the CMO of 8x8, a CX platform that brings together business communications and interaction data in one place.
Bruno discusses 8x8’s innovative marketing campaigns, particularly 'The Power of You,' which creatively leverages AI to feature customers in engaging ways. Bruno shares insights into their marketing strategy, the role of AI in scaling their efforts, and the challenges and rewards of pushing creative boundaries in B2B marketing.
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