Leveraging AI to Forecast Meaningful Project Plans

Leveraging AI to Forecast Meaningful Project Plans

Learn from Chris Mills, VP of Product Marketing at Wrike, about leveraging AI to increase internal efficacy.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Episode Summary: 

In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allows them to go after different types of companies within a very large market. 

Key Takeaways:

  • Efficiency in Performance Marketing: There is no time wasted on optimizing marketing budgets to ensure each dollar spent yields a satisfactory ROI.
  • ABM: Your ABM tactics are increasingly important for targeting enterprise clients. Start by focusing on refining your org’s ICP and leveraging existing customer advocates to engage potential buyers effectively.
  • Metrics and Measurement: It often comes down to data. Continuously monitoring key funnel metrics like lead quality, conversion rates, and cost per lead, to quickly identify and address issues and improve overall performance for your customers.

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Leveraging AI to Forecast Meaningful Project Plans

Learn from Chris Mills, VP of Product Marketing at Wrike, about leveraging AI to increase internal efficacy.

Ian Faison
Ian Faison
No items found.
Leveraging AI to Forecast Meaningful Project Plans
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Episode Summary: 

In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allows them to go after different types of companies within a very large market. 

Key Takeaways:

  • Efficiency in Performance Marketing: There is no time wasted on optimizing marketing budgets to ensure each dollar spent yields a satisfactory ROI.
  • ABM: Your ABM tactics are increasingly important for targeting enterprise clients. Start by focusing on refining your org’s ICP and leveraging existing customer advocates to engage potential buyers effectively.
  • Metrics and Measurement: It often comes down to data. Continuously monitoring key funnel metrics like lead quality, conversion rates, and cost per lead, to quickly identify and address issues and improve overall performance for your customers.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Leveraging AI to Forecast Meaningful Project Plans

Learn from Chris Mills, VP of Product Marketing at Wrike, about leveraging AI to increase internal efficacy.

Ian Faison
Ian Faison
No items found.
Leveraging AI to Forecast Meaningful Project Plans
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Episode Summary: 

In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allows them to go after different types of companies within a very large market. 

Key Takeaways:

  • Efficiency in Performance Marketing: There is no time wasted on optimizing marketing budgets to ensure each dollar spent yields a satisfactory ROI.
  • ABM: Your ABM tactics are increasingly important for targeting enterprise clients. Start by focusing on refining your org’s ICP and leveraging existing customer advocates to engage potential buyers effectively.
  • Metrics and Measurement: It often comes down to data. Continuously monitoring key funnel metrics like lead quality, conversion rates, and cost per lead, to quickly identify and address issues and improve overall performance for your customers.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Leveraging AI to Forecast Meaningful Project Plans

Learn from Chris Mills, VP of Product Marketing at Wrike, about leveraging AI to increase internal efficacy.

Leveraging AI to Forecast Meaningful Project Plans
Ian Faison
Ian Faison
|
July 2, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Episode Summary: 

In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allows them to go after different types of companies within a very large market. 

Key Takeaways:

  • Efficiency in Performance Marketing: There is no time wasted on optimizing marketing budgets to ensure each dollar spent yields a satisfactory ROI.
  • ABM: Your ABM tactics are increasingly important for targeting enterprise clients. Start by focusing on refining your org’s ICP and leveraging existing customer advocates to engage potential buyers effectively.
  • Metrics and Measurement: It often comes down to data. Continuously monitoring key funnel metrics like lead quality, conversion rates, and cost per lead, to quickly identify and address issues and improve overall performance for your customers.
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