Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.
Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.
In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor.
Key Takeaways
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.
Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.
In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.
Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.
In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.
Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.
In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor.
Key Takeaways
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