Leveraging Connections and Emotion for Marketing Campaign Success

Leveraging Connections and Emotion for Marketing Campaign Success

Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.

In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor. 

Key Takeaways

  • Providing value in a digital world begins with engagement and being a trusted advisor.
  • Have a local mindset. Step outside of normal marketing tactics and strategize language, tone, and value propositions in a way that can be adapted to a local market.
  • Utilize emotion to tell your buyers a story and connect with them as human beings.

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Leveraging Connections and Emotion for Marketing Campaign Success

Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.

Ian Faison
Ian Faison
No items found.
Leveraging Connections and Emotion for Marketing Campaign Success
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.

In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor. 

Key Takeaways

  • Providing value in a digital world begins with engagement and being a trusted advisor.
  • Have a local mindset. Step outside of normal marketing tactics and strategize language, tone, and value propositions in a way that can be adapted to a local market.
  • Utilize emotion to tell your buyers a story and connect with them as human beings.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Leveraging Connections and Emotion for Marketing Campaign Success

Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.

Ian Faison
Ian Faison
No items found.
Leveraging Connections and Emotion for Marketing Campaign Success
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.

In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor. 

Key Takeaways

  • Providing value in a digital world begins with engagement and being a trusted advisor.
  • Have a local mindset. Step outside of normal marketing tactics and strategize language, tone, and value propositions in a way that can be adapted to a local market.
  • Utilize emotion to tell your buyers a story and connect with them as human beings.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Leveraging Connections and Emotion for Marketing Campaign Success

Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.

Leveraging Connections and Emotion for Marketing Campaign Success
Ian Faison
Ian Faison
|
July 11, 2023
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.

In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor. 

Key Takeaways

  • Providing value in a digital world begins with engagement and being a trusted advisor.
  • Have a local mindset. Step outside of normal marketing tactics and strategize language, tone, and value propositions in a way that can be adapted to a local market.
  • Utilize emotion to tell your buyers a story and connect with them as human beings.
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