Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget
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Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Melton Littlepage, the CMO at 1Password, a password manager trusted by businesses and consumers alike. 

In this episode, Melton shares his thoughts on building big bets into your budget and how the lightning strike strategy can increase awareness, even on a limited budget. He also talks about how he’s structured his team to create harmony with sales and the importance of focusing on expansion marketing. 

Key Takeaways:

  • The lightning strike strategy, spending a large portion of your marketing budget on a message over a number of weeks, can increase awareness better than spreading your budget evenly across the  year. 
  • CMOs can be very focused on acquisition, but they should not forget to focus on expansion marketing and the value they can generate there. 
  • One-on-one sales and marketing partnerships can help ensure both teams are on the same page and operating in harmony.

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Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.

Ian Faison
Ian Faison
No items found.
Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Melton Littlepage, the CMO at 1Password, a password manager trusted by businesses and consumers alike. 

In this episode, Melton shares his thoughts on building big bets into your budget and how the lightning strike strategy can increase awareness, even on a limited budget. He also talks about how he’s structured his team to create harmony with sales and the importance of focusing on expansion marketing. 

Key Takeaways:

  • The lightning strike strategy, spending a large portion of your marketing budget on a message over a number of weeks, can increase awareness better than spreading your budget evenly across the  year. 
  • CMOs can be very focused on acquisition, but they should not forget to focus on expansion marketing and the value they can generate there. 
  • One-on-one sales and marketing partnerships can help ensure both teams are on the same page and operating in harmony.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.

Ian Faison
Ian Faison
No items found.
Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Melton Littlepage, the CMO at 1Password, a password manager trusted by businesses and consumers alike. 

In this episode, Melton shares his thoughts on building big bets into your budget and how the lightning strike strategy can increase awareness, even on a limited budget. He also talks about how he’s structured his team to create harmony with sales and the importance of focusing on expansion marketing. 

Key Takeaways:

  • The lightning strike strategy, spending a large portion of your marketing budget on a message over a number of weeks, can increase awareness better than spreading your budget evenly across the  year. 
  • CMOs can be very focused on acquisition, but they should not forget to focus on expansion marketing and the value they can generate there. 
  • One-on-one sales and marketing partnerships can help ensure both teams are on the same page and operating in harmony.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget
Play video button
Glow play video button
Ian Faison
Ian Faison
|
January 30, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Melton Littlepage, the CMO at 1Password, a password manager trusted by businesses and consumers alike. 

In this episode, Melton shares his thoughts on building big bets into your budget and how the lightning strike strategy can increase awareness, even on a limited budget. He also talks about how he’s structured his team to create harmony with sales and the importance of focusing on expansion marketing. 

Key Takeaways:

  • The lightning strike strategy, spending a large portion of your marketing budget on a message over a number of weeks, can increase awareness better than spreading your budget evenly across the  year. 
  • CMOs can be very focused on acquisition, but they should not forget to focus on expansion marketing and the value they can generate there. 
  • One-on-one sales and marketing partnerships can help ensure both teams are on the same page and operating in harmony.
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