Making your Website Feel Like a Virtual Concierge

Making your Website Feel Like a Virtual Concierge

Kristi Melani shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation, and more. 

On this episode Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing. 

 Key Takeaways

  • Think of the high-value tasks that you can embed on your website so it's useful and helpful
  • Remember that marketing to people, and to use empathy when making decisions 
  • Defining your brand identity is key in marketing

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Making your Website Feel Like a Virtual Concierge

Kristi Melani shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.

Ian Faison
Ian Faison
No items found.
Making your Website Feel Like a Virtual Concierge
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation, and more. 

On this episode Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing. 

 Key Takeaways

  • Think of the high-value tasks that you can embed on your website so it's useful and helpful
  • Remember that marketing to people, and to use empathy when making decisions 
  • Defining your brand identity is key in marketing

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Making your Website Feel Like a Virtual Concierge

Kristi Melani shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.

Ian Faison
Ian Faison
No items found.
Making your Website Feel Like a Virtual Concierge
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation, and more. 

On this episode Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing. 

 Key Takeaways

  • Think of the high-value tasks that you can embed on your website so it's useful and helpful
  • Remember that marketing to people, and to use empathy when making decisions 
  • Defining your brand identity is key in marketing

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Making your Website Feel Like a Virtual Concierge

Kristi Melani shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.

Making your Website Feel Like a Virtual Concierge
Ian Faison
Ian Faison
|
September 6, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation, and more. 

On this episode Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing. 

 Key Takeaways

  • Think of the high-value tasks that you can embed on your website so it's useful and helpful
  • Remember that marketing to people, and to use empathy when making decisions 
  • Defining your brand identity is key in marketing
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