Marketers Shouldn't Be Order-Takers
Learn from Heidi Bullock, CMO at Tealium about consolidating signals and sharing a point of view with sales.
Ian Faison
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Learn from Heidi Bullock, CMO at Tealium about consolidating signals and sharing a point of view with sales.
This episode features an interview with Heidi Bullock, CMO at Tealium, a customer data platform that connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers.
In this episode, Heidi highlights the essential role of brand in B2B marketing and the effectiveness of the pod structure in marketing organizations. She also dives into the need for marketers to be proactive and come to the table with a point of view.
Key Takeaways:
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Heidi Bullock, CMO at Tealium about consolidating signals and sharing a point of view with sales.
This episode features an interview with Heidi Bullock, CMO at Tealium, a customer data platform that connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers.
In this episode, Heidi highlights the essential role of brand in B2B marketing and the effectiveness of the pod structure in marketing organizations. She also dives into the need for marketers to be proactive and come to the table with a point of view.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Heidi Bullock, CMO at Tealium about consolidating signals and sharing a point of view with sales.
This episode features an interview with Heidi Bullock, CMO at Tealium, a customer data platform that connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers.
In this episode, Heidi highlights the essential role of brand in B2B marketing and the effectiveness of the pod structure in marketing organizations. She also dives into the need for marketers to be proactive and come to the table with a point of view.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Heidi Bullock, CMO at Tealium about consolidating signals and sharing a point of view with sales.
This episode features an interview with Heidi Bullock, CMO at Tealium, a customer data platform that connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers.
In this episode, Heidi highlights the essential role of brand in B2B marketing and the effectiveness of the pod structure in marketing organizations. She also dives into the need for marketers to be proactive and come to the table with a point of view.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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