Marketing Strategies to Navigate Risk, Governance, and Compliance

Marketing Strategies to Navigate Risk, Governance, and Compliance

Gina Hortatsos, CMO, LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects. Tune in to learn how to enhance your marketing strategy and navigate the ever-changing landscape of risk management.

Key Takeaways

  • Although governance, risk, and compliance is not a new concept, there is a need for disruptive and cost-effective solutions for old problems.
  • To compete with bigger and more established companies in the market, companies’ efforts need to be focused on creating integrated campaigns that provide prospects with content that serves their buying job.
  • Companies need a platform that can help them automate, enhance and manage risk efficiently.

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Marketing Strategies to Navigate Risk, Governance, and Compliance

Gina Hortatsos, CMO, LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance.

Ian Faison
Ian Faison
No items found.
Marketing Strategies to Navigate Risk, Governance, and Compliance
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects. Tune in to learn how to enhance your marketing strategy and navigate the ever-changing landscape of risk management.

Key Takeaways

  • Although governance, risk, and compliance is not a new concept, there is a need for disruptive and cost-effective solutions for old problems.
  • To compete with bigger and more established companies in the market, companies’ efforts need to be focused on creating integrated campaigns that provide prospects with content that serves their buying job.
  • Companies need a platform that can help them automate, enhance and manage risk efficiently.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Marketing Strategies to Navigate Risk, Governance, and Compliance

Gina Hortatsos, CMO, LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance.

Ian Faison
Ian Faison
No items found.
Marketing Strategies to Navigate Risk, Governance, and Compliance
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects. Tune in to learn how to enhance your marketing strategy and navigate the ever-changing landscape of risk management.

Key Takeaways

  • Although governance, risk, and compliance is not a new concept, there is a need for disruptive and cost-effective solutions for old problems.
  • To compete with bigger and more established companies in the market, companies’ efforts need to be focused on creating integrated campaigns that provide prospects with content that serves their buying job.
  • Companies need a platform that can help them automate, enhance and manage risk efficiently.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Marketing Strategies to Navigate Risk, Governance, and Compliance

Gina Hortatsos, CMO, LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance.

Marketing Strategies to Navigate Risk, Governance, and Compliance
Ian Faison
Ian Faison
|
March 14, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects. Tune in to learn how to enhance your marketing strategy and navigate the ever-changing landscape of risk management.

Key Takeaways

  • Although governance, risk, and compliance is not a new concept, there is a need for disruptive and cost-effective solutions for old problems.
  • To compete with bigger and more established companies in the market, companies’ efforts need to be focused on creating integrated campaigns that provide prospects with content that serves their buying job.
  • Companies need a platform that can help them automate, enhance and manage risk efficiently.
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