Merging Brands and Minimizing Negative Impact

Merging Brands and Minimizing Negative Impact

Learn from Jean-Christophe Pitié, CMO and Chief Partner Officer, Contentsquare about the future of SEO and influencing LLMs.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jean-Christophe Pitié, CMO and Chief Partner Officer at Contentsquare, an experience intelligence platform that helps you gain a deep understanding of your customers’ whole online journey.

In this episode, Jean-Christophe shares his approach to merging brands while minimizing friction and negative impact. He also discusses the future of SEO and how they are experimenting with influencing LLMs. 

Key Takeaways:

  • The future of SEO may shift to thinking about how to influence LLMs, and what they say about your brand. While it’s currently unclear how to do this, it will likely become increasingly important in the coming years. 
  • When merging multiple brands, move slowly and very carefully monitor your work to look for friction and negative impacts. 
  • Investing in the martech stack is uncuttable since data is essential to the modern marketer.

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Merging Brands and Minimizing Negative Impact

Learn from Jean-Christophe Pitié, CMO and Chief Partner Officer, Contentsquare about the future of SEO and influencing LLMs.

Ian Faison
Ian Faison
No items found.
Merging Brands and Minimizing Negative Impact
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jean-Christophe Pitié, CMO and Chief Partner Officer at Contentsquare, an experience intelligence platform that helps you gain a deep understanding of your customers’ whole online journey.

In this episode, Jean-Christophe shares his approach to merging brands while minimizing friction and negative impact. He also discusses the future of SEO and how they are experimenting with influencing LLMs. 

Key Takeaways:

  • The future of SEO may shift to thinking about how to influence LLMs, and what they say about your brand. While it’s currently unclear how to do this, it will likely become increasingly important in the coming years. 
  • When merging multiple brands, move slowly and very carefully monitor your work to look for friction and negative impacts. 
  • Investing in the martech stack is uncuttable since data is essential to the modern marketer.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Merging Brands and Minimizing Negative Impact

Learn from Jean-Christophe Pitié, CMO and Chief Partner Officer, Contentsquare about the future of SEO and influencing LLMs.

Ian Faison
Ian Faison
No items found.
Merging Brands and Minimizing Negative Impact
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jean-Christophe Pitié, CMO and Chief Partner Officer at Contentsquare, an experience intelligence platform that helps you gain a deep understanding of your customers’ whole online journey.

In this episode, Jean-Christophe shares his approach to merging brands while minimizing friction and negative impact. He also discusses the future of SEO and how they are experimenting with influencing LLMs. 

Key Takeaways:

  • The future of SEO may shift to thinking about how to influence LLMs, and what they say about your brand. While it’s currently unclear how to do this, it will likely become increasingly important in the coming years. 
  • When merging multiple brands, move slowly and very carefully monitor your work to look for friction and negative impacts. 
  • Investing in the martech stack is uncuttable since data is essential to the modern marketer.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Merging Brands and Minimizing Negative Impact

Learn from Jean-Christophe Pitié, CMO and Chief Partner Officer, Contentsquare about the future of SEO and influencing LLMs.

Merging Brands and Minimizing Negative Impact
Ian Faison
Ian Faison
|
February 18, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jean-Christophe Pitié, CMO and Chief Partner Officer at Contentsquare, an experience intelligence platform that helps you gain a deep understanding of your customers’ whole online journey.

In this episode, Jean-Christophe shares his approach to merging brands while minimizing friction and negative impact. He also discusses the future of SEO and how they are experimenting with influencing LLMs. 

Key Takeaways:

  • The future of SEO may shift to thinking about how to influence LLMs, and what they say about your brand. While it’s currently unclear how to do this, it will likely become increasingly important in the coming years. 
  • When merging multiple brands, move slowly and very carefully monitor your work to look for friction and negative impacts. 
  • Investing in the martech stack is uncuttable since data is essential to the modern marketer.
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