This episode features an interview with Kamal Thakarsey, CMO at Smartling, an AI Translation Platform that helps companies grow globally, faster. Kamal shares his strategy to stand out in a crowded market. He also dives into understanding trends, educating your customer, and testing even your smallest hypothesis. 

Key Takeaways:

• Fight complacency in your messaging. Companies may be comfortable with what they are doing, and comfortable sticking with the status quo, so you need to demonstrate the value of changing their approach. 
• Test everything, from button colors to CTAs and beyond. Testing often surprises you and proves your hypotheses wrong. 
• If you’re in a crowded market, focus on truly understanding your market and customers. Investing in that research can support your efforts to differentiate.