Staying on Top of Industry Dynamics Through Innovation & Efficiency

Staying on Top of Industry Dynamics Through Innovation & Efficiency

Stevie Case shares how Vanta stays on top of industry dynamics through innovation and efficiency and how they’re taking the buyer’s end-to-end journey into account in everything they do.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Stevie Case, CRO at Vanta. Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes. At Vanta, Stevie oversees and helps expand Vanta’s go-to-market team to support the company’s rapid growth. She brings over 15 years of sales and business experience, most recently serving as Vice President of Mid-Market Sales at Twilio, a market-leading cloud communications platform.You might also know Stevie as "KillCreek" -- the world's first female professional gamer.

In this episode, Stevie shares her experience and expertise with not forcing prospects into a one size fits all experience, how Vanta stays on top of industry dynamics, as well as how and why her team is moving into an always-on approach. 

Key Takeaways:

  • Buyers today are much more educated than they have been historically, and companies need to take into account the end-to-end buyer journey.
  • Moving away from one-off activities and into always-on programs that are scalable and repeatable.
  • Everyone on the team is responsible for pipeline generation.

Related content

People Churn From Products, Not From BrandsPeople Churn From Products, Not From Brands

People Churn From Products, Not From Brands

Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.

Being Led Astray: First- and Last-Touch AttributionBeing Led Astray: First- and Last-Touch Attribution

Being Led Astray: First- and Last-Touch Attribution

Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.

Automating Inbound to Maximize MQLsAutomating Inbound to Maximize MQLs

Automating Inbound to Maximize MQLs

Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Staying on Top of Industry Dynamics Through Innovation & Efficiency

Stevie Case shares how Vanta stays on top of industry dynamics through innovation and efficiency and how they’re taking the buyer’s end-to-end journey into account in everything they do.

Ian Faison
Ian Faison
No items found.
Staying on Top of Industry Dynamics Through Innovation & Efficiency
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Stevie Case, CRO at Vanta. Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes. At Vanta, Stevie oversees and helps expand Vanta’s go-to-market team to support the company’s rapid growth. She brings over 15 years of sales and business experience, most recently serving as Vice President of Mid-Market Sales at Twilio, a market-leading cloud communications platform.You might also know Stevie as "KillCreek" -- the world's first female professional gamer.

In this episode, Stevie shares her experience and expertise with not forcing prospects into a one size fits all experience, how Vanta stays on top of industry dynamics, as well as how and why her team is moving into an always-on approach. 

Key Takeaways:

  • Buyers today are much more educated than they have been historically, and companies need to take into account the end-to-end buyer journey.
  • Moving away from one-off activities and into always-on programs that are scalable and repeatable.
  • Everyone on the team is responsible for pipeline generation.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Staying on Top of Industry Dynamics Through Innovation & Efficiency

Stevie Case shares how Vanta stays on top of industry dynamics through innovation and efficiency and how they’re taking the buyer’s end-to-end journey into account in everything they do.

Ian Faison
Ian Faison
No items found.
Staying on Top of Industry Dynamics Through Innovation & Efficiency
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Stevie Case, CRO at Vanta. Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes. At Vanta, Stevie oversees and helps expand Vanta’s go-to-market team to support the company’s rapid growth. She brings over 15 years of sales and business experience, most recently serving as Vice President of Mid-Market Sales at Twilio, a market-leading cloud communications platform.You might also know Stevie as "KillCreek" -- the world's first female professional gamer.

In this episode, Stevie shares her experience and expertise with not forcing prospects into a one size fits all experience, how Vanta stays on top of industry dynamics, as well as how and why her team is moving into an always-on approach. 

Key Takeaways:

  • Buyers today are much more educated than they have been historically, and companies need to take into account the end-to-end buyer journey.
  • Moving away from one-off activities and into always-on programs that are scalable and repeatable.
  • Everyone on the team is responsible for pipeline generation.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Staying on Top of Industry Dynamics Through Innovation & Efficiency

Stevie Case shares how Vanta stays on top of industry dynamics through innovation and efficiency and how they’re taking the buyer’s end-to-end journey into account in everything they do.

Staying on Top of Industry Dynamics Through Innovation & Efficiency
Ian Faison
Ian Faison
|
July 4, 2023
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Stevie Case, CRO at Vanta. Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes. At Vanta, Stevie oversees and helps expand Vanta’s go-to-market team to support the company’s rapid growth. She brings over 15 years of sales and business experience, most recently serving as Vice President of Mid-Market Sales at Twilio, a market-leading cloud communications platform.You might also know Stevie as "KillCreek" -- the world's first female professional gamer.

In this episode, Stevie shares her experience and expertise with not forcing prospects into a one size fits all experience, how Vanta stays on top of industry dynamics, as well as how and why her team is moving into an always-on approach. 

Key Takeaways:

  • Buyers today are much more educated than they have been historically, and companies need to take into account the end-to-end buyer journey.
  • Moving away from one-off activities and into always-on programs that are scalable and repeatable.
  • Everyone on the team is responsible for pipeline generation.
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us