Stop Using Someone Else’s Playbook

Stop Using Someone Else’s Playbook

Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries.

In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news sites, and a trusted media entity that breaks important news in the cybersecurity/intelligence world.

Key Takeaways:

  • Brand building is not just about creating awareness, it is about building trust and building relationships. 
  • Sometimes, the only information you need to determine ROI is whether your clients and prospects feel your initiative provides them with value.
  • A quick way to fail as a CMO is to run someone else’s playbook. Make sure that you understand the current company and context; create a bespoke plan.

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Stop Using Someone Else’s Playbook

Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites.

Ian Faison
Ian Faison
No items found.
Stop Using Someone Else’s Playbook
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries.

In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news sites, and a trusted media entity that breaks important news in the cybersecurity/intelligence world.

Key Takeaways:

  • Brand building is not just about creating awareness, it is about building trust and building relationships. 
  • Sometimes, the only information you need to determine ROI is whether your clients and prospects feel your initiative provides them with value.
  • A quick way to fail as a CMO is to run someone else’s playbook. Make sure that you understand the current company and context; create a bespoke plan.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Stop Using Someone Else’s Playbook

Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites.

Ian Faison
Ian Faison
No items found.
Stop Using Someone Else’s Playbook
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries.

In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news sites, and a trusted media entity that breaks important news in the cybersecurity/intelligence world.

Key Takeaways:

  • Brand building is not just about creating awareness, it is about building trust and building relationships. 
  • Sometimes, the only information you need to determine ROI is whether your clients and prospects feel your initiative provides them with value.
  • A quick way to fail as a CMO is to run someone else’s playbook. Make sure that you understand the current company and context; create a bespoke plan.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Stop Using Someone Else’s Playbook

Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites.

Stop Using Someone Else’s Playbook
Ian Faison
Ian Faison
|
July 16, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries.

In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news sites, and a trusted media entity that breaks important news in the cybersecurity/intelligence world.

Key Takeaways:

  • Brand building is not just about creating awareness, it is about building trust and building relationships. 
  • Sometimes, the only information you need to determine ROI is whether your clients and prospects feel your initiative provides them with value.
  • A quick way to fail as a CMO is to run someone else’s playbook. Make sure that you understand the current company and context; create a bespoke plan.
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