Strategically Organizing Your Own Customers

Strategically Organizing Your Own Customers

Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance.

In this episode, Kristin talks about not only creating a category but also creating roles for the people who work in that category, in an effort to organize their customers. She also discusses going to market with the human in mind and authentic marketing.  

Key Takeaways:

  • Creating a category involves driving brand recognition, but it also requires educating your customers and thinking about creating jobs within the category you are building. 
  • If you have a smaller budget, “brandquisition”, focusing on brand acquisition efforts with a very recognizable brand, can be a useful strategy.  
  • Prioritize featuring real people on your website. Focus on creating content and going to market authentically with real people in mind.

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Strategically Organizing Your Own Customers

Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category.

Ian Faison
Ian Faison
No items found.
Strategically Organizing Your Own Customers
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance.

In this episode, Kristin talks about not only creating a category but also creating roles for the people who work in that category, in an effort to organize their customers. She also discusses going to market with the human in mind and authentic marketing.  

Key Takeaways:

  • Creating a category involves driving brand recognition, but it also requires educating your customers and thinking about creating jobs within the category you are building. 
  • If you have a smaller budget, “brandquisition”, focusing on brand acquisition efforts with a very recognizable brand, can be a useful strategy.  
  • Prioritize featuring real people on your website. Focus on creating content and going to market authentically with real people in mind.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Strategically Organizing Your Own Customers

Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category.

Ian Faison
Ian Faison
No items found.
Strategically Organizing Your Own Customers
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance.

In this episode, Kristin talks about not only creating a category but also creating roles for the people who work in that category, in an effort to organize their customers. She also discusses going to market with the human in mind and authentic marketing.  

Key Takeaways:

  • Creating a category involves driving brand recognition, but it also requires educating your customers and thinking about creating jobs within the category you are building. 
  • If you have a smaller budget, “brandquisition”, focusing on brand acquisition efforts with a very recognizable brand, can be a useful strategy.  
  • Prioritize featuring real people on your website. Focus on creating content and going to market authentically with real people in mind.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Strategically Organizing Your Own Customers

Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category.

Strategically Organizing Your Own Customers
Ian Faison
Ian Faison
|
May 27, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance.

In this episode, Kristin talks about not only creating a category but also creating roles for the people who work in that category, in an effort to organize their customers. She also discusses going to market with the human in mind and authentic marketing.  

Key Takeaways:

  • Creating a category involves driving brand recognition, but it also requires educating your customers and thinking about creating jobs within the category you are building. 
  • If you have a smaller budget, “brandquisition”, focusing on brand acquisition efforts with a very recognizable brand, can be a useful strategy.  
  • Prioritize featuring real people on your website. Focus on creating content and going to market authentically with real people in mind.

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