Strategies to Drive Brand Differentiation
Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Ian Faison
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Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Key Takeaways
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Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
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Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
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Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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