Strengthening Your Sales Relationship
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
Ian Faison
No items found.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
.jpg)
Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
.jpg)
Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
.jpg)
Learn from Bruce Cleveland, CEO of Traction Gap Partners, about market engineering and what it takes to succeed as a startup.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
