Strengthening Your Sales Relationship
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
Ian Faison
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Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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