Systematically Approaching Your Win-Loss Strategy
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
Ian Faison
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Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.
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Learn from Dario Ambrosini, CMO at Propel Software, about merging categories and the art of selling to complex buying committees.
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Tami Cannizzaro, Chief Marketing Officer at Thryv, shares how her team focuses on revenue first and builds marketing strategies around what drives impact for SMBs.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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