Systematically Approaching Your Win-Loss Strategy
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
Ian Faison
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Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
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Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
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Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
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Learn from Bruce Cleveland, CEO of Traction Gap Partners, about market engineering and what it takes to succeed as a startup.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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