Systematically Approaching Your Win-Loss Strategy
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
Ian Faison
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Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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