The Buyer’s Journey is the New Brand
Learn from Kelly Hopping, CMO at Demandbase, about collaborating with sales on ABM strategy, and making sales love the marketers.
Ian Faison
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Learn from Kelly Hopping, CMO at Demandbase, about collaborating with sales on ABM strategy, and making sales love the marketers.
This episode features an interview with Kelly Hopping, CMO at Demandbase, a go-to-market company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam prospects.
In this episode, Kelly talks about her strategy to make sales love the marketing team and to collaborate with sales on their ABM strategy. She also discusses the ROI on retaining a customer, versus getting a new customer, and how the brand is really the full customer journey.
Key Takeaways:
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Kelly Hopping, CMO at Demandbase, about collaborating with sales on ABM strategy, and making sales love the marketers.
This episode features an interview with Kelly Hopping, CMO at Demandbase, a go-to-market company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam prospects.
In this episode, Kelly talks about her strategy to make sales love the marketing team and to collaborate with sales on their ABM strategy. She also discusses the ROI on retaining a customer, versus getting a new customer, and how the brand is really the full customer journey.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Kelly Hopping, CMO at Demandbase, about collaborating with sales on ABM strategy, and making sales love the marketers.
This episode features an interview with Kelly Hopping, CMO at Demandbase, a go-to-market company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam prospects.
In this episode, Kelly talks about her strategy to make sales love the marketing team and to collaborate with sales on their ABM strategy. She also discusses the ROI on retaining a customer, versus getting a new customer, and how the brand is really the full customer journey.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Kelly Hopping, CMO at Demandbase, about collaborating with sales on ABM strategy, and making sales love the marketers.
This episode features an interview with Kelly Hopping, CMO at Demandbase, a go-to-market company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam prospects.
In this episode, Kelly talks about her strategy to make sales love the marketing team and to collaborate with sales on their ABM strategy. She also discusses the ROI on retaining a customer, versus getting a new customer, and how the brand is really the full customer journey.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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