The Customer Journey Isn’t a Funnel - It’s a Spiral
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
Ian Faison
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Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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