The Customer Journey Isn’t a Funnel - It’s a Spiral
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
Ian Faison
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Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
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Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
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Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
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Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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