The Customer Journey Isn’t a Funnel - It’s a Spiral
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
Ian Faison
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Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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