The Future Belongs to the Marketers Who Move Fast
Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.
Ian Faison
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Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.
This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing philosophy: align every initiative with business goals, empower teams to experiment freely, and build category leadership through creativity and thought leadership. From the company’s breakthrough collaboration with U2 at the Sphere to its irreverent “Introducing Neural Mesh” launch video, Lauren shows why modern marketing demands bold storytelling and a studio-like mindset.
Key Takeaways:
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Learn from Greer Lynch, VP of Marketing at Reprise, about building enterprise-ready marketing engines rooted in community, thought leadership, and disciplined experimentation.
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Learn from Phyllis Fang, Head of Marketing at Transcend, about building modern B2B marketing engines that scale with clarity and discipline.
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Learn from Emily Kramer, Founder at MKT1, about why modern marketing teams need generalists, speed, and big creative bets to stand out today.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.
This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing philosophy: align every initiative with business goals, empower teams to experiment freely, and build category leadership through creativity and thought leadership. From the company’s breakthrough collaboration with U2 at the Sphere to its irreverent “Introducing Neural Mesh” launch video, Lauren shows why modern marketing demands bold storytelling and a studio-like mindset.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.
This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing philosophy: align every initiative with business goals, empower teams to experiment freely, and build category leadership through creativity and thought leadership. From the company’s breakthrough collaboration with U2 at the Sphere to its irreverent “Introducing Neural Mesh” launch video, Lauren shows why modern marketing demands bold storytelling and a studio-like mindset.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.
This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing philosophy: align every initiative with business goals, empower teams to experiment freely, and build category leadership through creativity and thought leadership. From the company’s breakthrough collaboration with U2 at the Sphere to its irreverent “Introducing Neural Mesh” launch video, Lauren shows why modern marketing demands bold storytelling and a studio-like mindset.
Key Takeaways:
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