This episode features an interview with Kris Rudeegraap, Co-CEO, Sendoso, the leading gift sending platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.

Kris talks about the value and the future of gifting, diving into how AI will enhance gifting efforts and creative ways companies use gifting to build trust with their customers. 

Key Takeaways:

• Gifting allows companies to engage with their customers in creative ways throughout the buying journey, helping them stand out from the competition.
• Utilizing data allows companies to send the right gift to the right person, and to be thoughtful with timing, messaging and the location it is sent to. 
• The future of gifting will be enhanced by AI and will be automated. 

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