The top 10 AI sales tools for B2B in 2025
Discover the top 10 AI sales tools for B2B in 2025. Compare features, ratings, and benefits to boost prospecting, conversion rates, and customer engagement.
Sarah Casteel
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Discover the top 10 AI sales tools for B2B in 2025. Compare features, ratings, and benefits to boost prospecting, conversion rates, and customer engagement.
The sales tech stack is moving fast. With generative AI, predictive lead scoring, and smarter automation, sales teams now have tools that not only save time but also help reps sell more effectively. The challenge is that there are dozens of AI sales tools on the market, and not all of them actually improve the sales process.
This guide pulls together the top AI sales tools for 2025. These platforms are being used right now by sales teams to increase conversion rates, write better sales emails, improve prospecting, and keep customer engagement personal even when artificial intelligence is running in the background.
AI sales tools are software platforms that use artificial intelligence to help sales reps work smarter. They take care of repetitive tasks like sending emails or updating the CRM while also providing insights like predictive lead scoring, sales forecasting, or coaching based on real sales conversations. The goal of AI-driven sales tools is not to replace people but to give sales teams more time to focus on closing deals and building real customer relationships.
Piper is an AI SDR built to change the way B2B sales and marketing teams handle pipeline generation. Instead of just helping in the background, Piper acts as a true sales development rep that prospects, qualifies leads, and follows up automatically. She uses generative AI to write cold emailing campaigns, social media posts, and even live sales conversations that sound like they came from a human. By automating prospecting and email sequences, Piper helps sales reps spend more time on meaningful sales conversations and less time on repetitive tasks. It is one of the only AI-powered tools that can deliver personalized outreach at scale while still keeping a human touch.
Best for: B2B companies that want a fully autonomous AI SDR to run lead generation and prospecting for their inbound motion.
G2 Rating: 4.9/5
Key Features:
Gong is known as one of the most insightful AI sales tools for understanding buyer behavior. It records and analyzes sales calls, emails, and meetings, giving reps data on what is actually working. For managers, Gong provides real-time coaching opportunities. For reps, it highlights what messaging leads to higher conversion rates. It also uses generative AI to summarize long calls and sales conversations so teams can follow up quickly. Gong is a must-have for teams that want to sharpen their pitch and improve sales outcomes.
Best for: Sales teams that want to analyze calls and emails to improve performance.
G2 Rating: 4.7/5
Key Features:
Relevance is an AI sales tool that helps reps stand out in crowded inboxes. Cold emailing is tough, but Relevance makes it easier by generating outreach that feels personalized instead of templated. The platform uses generative AI to craft tailored messages and email sequences that improve response rates. It also provides predictive engagement scoring and analytics so sales reps can see what actually resonates. For teams that rely heavily on outbound sales, Relevance adds personalization at scale.
Best for: Outbound sales teams that want AI-driven personalization for cold emailing.
G2 Rating: 4.5/5
Key Features:
Slack may not be the first thing that comes to mind for AI sales tools, but it has become a critical part of the sales stack. With AI-driven alerts, workflow automations, and integrations with other sales platforms, Slack helps teams stay aligned and move faster. Reps can see customer engagement insights, receive deal updates, and even get AI-generated summaries of sales conversations right inside Slack. It is one of the best tools for making sure the whole sales team works together efficiently.
Best for: Sales teams that want real-time collaboration and AI-powered updates.
G2 Rating: 4.5/5
Key Features:
Salesforce goes beyond being a CRM by offering AI-driven sales forecasting, predictive lead scoring, and workflow automation that helps sales reps stay on top of every deal. The platform automates busy tasks like logging sales calls, sending follow-up emails, and updating the pipeline, which saves time and reduces errors. With AI features layered into every part of the sales process, Salesforce gives sales teams stronger conversion rates, better customer engagement, and more accurate forecasting. It is a platform that continues to evolve so sales reps always have an advantage.
Best for: Enterprise sales teams that want an AI-powered CRM to run the full sales process.
G2 Rating: 4.4/5
Key Features:
HubSpot is one of the easiest AI sales tools to implement, especially for teams that want power without complexity. Its clean design and deep integrations make it simple to run AI-driven lead generation, build automated email sequences, and improve customer engagement. What makes HubSpot stand out is how it unifies marketing, sales, and customer success into one platform. That means social media posts, personalized outreach, and sales emails all connect to the same system.
Best for: Growing sales teams that need a simple but powerful AI-driven CRM.
G2 Rating: 4.4/5
Key Features:
Demandbase is built for B2B sales teams that rely on account-based marketing. Its AI-driven insights help reps identify the best accounts to engage and personalize their outreach at scale. By combining predictive analytics with automation, Demandbase makes it easier to run efficient, targeted sales campaigns. For large sales teams, it is a valuable tool for improving conversion rates and customer engagement while streamlining the sales process.
Best for: Enterprise sales teams focused on account-based marketing and sales.
G2 Rating: 4.4/5
Key Features:
6sense is one of the strongest AI sales tools for account-based selling. It combines intent data and predictive lead scoring to help sales teams prioritize accounts that are most likely to buy. Instead of chasing cold leads, reps can focus on in-market accounts with a higher chance of converting. With AI-driven forecasting, account prioritization, and personalized outreach insights, 6sense helps sales teams improve prospecting efficiency and close bigger deals.
Best for: Account-based sales teams that need intent data and predictive scoring.
G2 Rating: 4.3/5
Key Features:
Outreach is one of the most established AI sales tools for managing prospecting workflows. It allows sales reps to run structured email sequences, manage follow-ups, and automate parts of the sales process. With AI features built in, Outreach helps reps send the right messages at the right time while keeping outreach personal. It blends automation with human touch so reps can prospect at scale without losing authenticity.
Best for: Sales teams that need structured email sequences and automation.
G2 Rating: 4.3/5
Key Features:
Marketo has been a leader in marketing automation for years, but its AI features also make it valuable for sales teams. It helps generate and score leads, forecast pipeline, and improve email nurturing campaigns. By connecting marketing and sales data, Marketo makes it easier for reps to see which prospects are ready to engage. It is a reliable choice for B2B companies that want tighter alignment between marketing and sales while still improving conversion rates.
Best for: Companies that want to connect marketing automation with B2B sales.
G2 Rating: 4.1/5
Key Features:
What makes an AI sales tool different from regular sales software?
Traditional sales software helps manage data and workflows, but AI sales tools actively analyze, generate, and optimize. They use artificial intelligence to write sales emails, predict which leads are most likely to convert, and even coach reps on sales conversations.
Can AI sales tools really personalize outreach at scale?
Yes. With generative AI, sales teams can send messages that adapt to each prospect. This makes outreach feel tailored without requiring reps to spend hours writing one-to-one messages.
How do AI sales tools improve conversion rates?
By using predictive lead scoring and analytics, AI sales tools help sales reps focus on the leads most likely to buy. They also optimize email sequences, suggest the best timing for follow-ups, and give insights from sales calls that make reps more effective.
Are AI sales tools safe to use with customer data?
Established platforms follow strict security and compliance standards. That said, it is important to check each vendor’s privacy policies and data-handling practices before rolling out AI sales tools across your team.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover the top 10 AI sales tools for B2B in 2025. Compare features, ratings, and benefits to boost prospecting, conversion rates, and customer engagement.
The sales tech stack is moving fast. With generative AI, predictive lead scoring, and smarter automation, sales teams now have tools that not only save time but also help reps sell more effectively. The challenge is that there are dozens of AI sales tools on the market, and not all of them actually improve the sales process.
This guide pulls together the top AI sales tools for 2025. These platforms are being used right now by sales teams to increase conversion rates, write better sales emails, improve prospecting, and keep customer engagement personal even when artificial intelligence is running in the background.
AI sales tools are software platforms that use artificial intelligence to help sales reps work smarter. They take care of repetitive tasks like sending emails or updating the CRM while also providing insights like predictive lead scoring, sales forecasting, or coaching based on real sales conversations. The goal of AI-driven sales tools is not to replace people but to give sales teams more time to focus on closing deals and building real customer relationships.
Piper is an AI SDR built to change the way B2B sales and marketing teams handle pipeline generation. Instead of just helping in the background, Piper acts as a true sales development rep that prospects, qualifies leads, and follows up automatically. She uses generative AI to write cold emailing campaigns, social media posts, and even live sales conversations that sound like they came from a human. By automating prospecting and email sequences, Piper helps sales reps spend more time on meaningful sales conversations and less time on repetitive tasks. It is one of the only AI-powered tools that can deliver personalized outreach at scale while still keeping a human touch.
Best for: B2B companies that want a fully autonomous AI SDR to run lead generation and prospecting for their inbound motion.
G2 Rating: 4.9/5
Key Features:
Gong is known as one of the most insightful AI sales tools for understanding buyer behavior. It records and analyzes sales calls, emails, and meetings, giving reps data on what is actually working. For managers, Gong provides real-time coaching opportunities. For reps, it highlights what messaging leads to higher conversion rates. It also uses generative AI to summarize long calls and sales conversations so teams can follow up quickly. Gong is a must-have for teams that want to sharpen their pitch and improve sales outcomes.
Best for: Sales teams that want to analyze calls and emails to improve performance.
G2 Rating: 4.7/5
Key Features:
Relevance is an AI sales tool that helps reps stand out in crowded inboxes. Cold emailing is tough, but Relevance makes it easier by generating outreach that feels personalized instead of templated. The platform uses generative AI to craft tailored messages and email sequences that improve response rates. It also provides predictive engagement scoring and analytics so sales reps can see what actually resonates. For teams that rely heavily on outbound sales, Relevance adds personalization at scale.
Best for: Outbound sales teams that want AI-driven personalization for cold emailing.
G2 Rating: 4.5/5
Key Features:
Slack may not be the first thing that comes to mind for AI sales tools, but it has become a critical part of the sales stack. With AI-driven alerts, workflow automations, and integrations with other sales platforms, Slack helps teams stay aligned and move faster. Reps can see customer engagement insights, receive deal updates, and even get AI-generated summaries of sales conversations right inside Slack. It is one of the best tools for making sure the whole sales team works together efficiently.
Best for: Sales teams that want real-time collaboration and AI-powered updates.
G2 Rating: 4.5/5
Key Features:
Salesforce goes beyond being a CRM by offering AI-driven sales forecasting, predictive lead scoring, and workflow automation that helps sales reps stay on top of every deal. The platform automates busy tasks like logging sales calls, sending follow-up emails, and updating the pipeline, which saves time and reduces errors. With AI features layered into every part of the sales process, Salesforce gives sales teams stronger conversion rates, better customer engagement, and more accurate forecasting. It is a platform that continues to evolve so sales reps always have an advantage.
Best for: Enterprise sales teams that want an AI-powered CRM to run the full sales process.
G2 Rating: 4.4/5
Key Features:
HubSpot is one of the easiest AI sales tools to implement, especially for teams that want power without complexity. Its clean design and deep integrations make it simple to run AI-driven lead generation, build automated email sequences, and improve customer engagement. What makes HubSpot stand out is how it unifies marketing, sales, and customer success into one platform. That means social media posts, personalized outreach, and sales emails all connect to the same system.
Best for: Growing sales teams that need a simple but powerful AI-driven CRM.
G2 Rating: 4.4/5
Key Features:
Demandbase is built for B2B sales teams that rely on account-based marketing. Its AI-driven insights help reps identify the best accounts to engage and personalize their outreach at scale. By combining predictive analytics with automation, Demandbase makes it easier to run efficient, targeted sales campaigns. For large sales teams, it is a valuable tool for improving conversion rates and customer engagement while streamlining the sales process.
Best for: Enterprise sales teams focused on account-based marketing and sales.
G2 Rating: 4.4/5
Key Features:
6sense is one of the strongest AI sales tools for account-based selling. It combines intent data and predictive lead scoring to help sales teams prioritize accounts that are most likely to buy. Instead of chasing cold leads, reps can focus on in-market accounts with a higher chance of converting. With AI-driven forecasting, account prioritization, and personalized outreach insights, 6sense helps sales teams improve prospecting efficiency and close bigger deals.
Best for: Account-based sales teams that need intent data and predictive scoring.
G2 Rating: 4.3/5
Key Features:
Outreach is one of the most established AI sales tools for managing prospecting workflows. It allows sales reps to run structured email sequences, manage follow-ups, and automate parts of the sales process. With AI features built in, Outreach helps reps send the right messages at the right time while keeping outreach personal. It blends automation with human touch so reps can prospect at scale without losing authenticity.
Best for: Sales teams that need structured email sequences and automation.
G2 Rating: 4.3/5
Key Features:
Marketo has been a leader in marketing automation for years, but its AI features also make it valuable for sales teams. It helps generate and score leads, forecast pipeline, and improve email nurturing campaigns. By connecting marketing and sales data, Marketo makes it easier for reps to see which prospects are ready to engage. It is a reliable choice for B2B companies that want tighter alignment between marketing and sales while still improving conversion rates.
Best for: Companies that want to connect marketing automation with B2B sales.
G2 Rating: 4.1/5
Key Features:
What makes an AI sales tool different from regular sales software?
Traditional sales software helps manage data and workflows, but AI sales tools actively analyze, generate, and optimize. They use artificial intelligence to write sales emails, predict which leads are most likely to convert, and even coach reps on sales conversations.
Can AI sales tools really personalize outreach at scale?
Yes. With generative AI, sales teams can send messages that adapt to each prospect. This makes outreach feel tailored without requiring reps to spend hours writing one-to-one messages.
How do AI sales tools improve conversion rates?
By using predictive lead scoring and analytics, AI sales tools help sales reps focus on the leads most likely to buy. They also optimize email sequences, suggest the best timing for follow-ups, and give insights from sales calls that make reps more effective.
Are AI sales tools safe to use with customer data?
Established platforms follow strict security and compliance standards. That said, it is important to check each vendor’s privacy policies and data-handling practices before rolling out AI sales tools across your team.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover the top 10 AI sales tools for B2B in 2025. Compare features, ratings, and benefits to boost prospecting, conversion rates, and customer engagement.
The sales tech stack is moving fast. With generative AI, predictive lead scoring, and smarter automation, sales teams now have tools that not only save time but also help reps sell more effectively. The challenge is that there are dozens of AI sales tools on the market, and not all of them actually improve the sales process.
This guide pulls together the top AI sales tools for 2025. These platforms are being used right now by sales teams to increase conversion rates, write better sales emails, improve prospecting, and keep customer engagement personal even when artificial intelligence is running in the background.
AI sales tools are software platforms that use artificial intelligence to help sales reps work smarter. They take care of repetitive tasks like sending emails or updating the CRM while also providing insights like predictive lead scoring, sales forecasting, or coaching based on real sales conversations. The goal of AI-driven sales tools is not to replace people but to give sales teams more time to focus on closing deals and building real customer relationships.
Piper is an AI SDR built to change the way B2B sales and marketing teams handle pipeline generation. Instead of just helping in the background, Piper acts as a true sales development rep that prospects, qualifies leads, and follows up automatically. She uses generative AI to write cold emailing campaigns, social media posts, and even live sales conversations that sound like they came from a human. By automating prospecting and email sequences, Piper helps sales reps spend more time on meaningful sales conversations and less time on repetitive tasks. It is one of the only AI-powered tools that can deliver personalized outreach at scale while still keeping a human touch.
Best for: B2B companies that want a fully autonomous AI SDR to run lead generation and prospecting for their inbound motion.
G2 Rating: 4.9/5
Key Features:
Gong is known as one of the most insightful AI sales tools for understanding buyer behavior. It records and analyzes sales calls, emails, and meetings, giving reps data on what is actually working. For managers, Gong provides real-time coaching opportunities. For reps, it highlights what messaging leads to higher conversion rates. It also uses generative AI to summarize long calls and sales conversations so teams can follow up quickly. Gong is a must-have for teams that want to sharpen their pitch and improve sales outcomes.
Best for: Sales teams that want to analyze calls and emails to improve performance.
G2 Rating: 4.7/5
Key Features:
Relevance is an AI sales tool that helps reps stand out in crowded inboxes. Cold emailing is tough, but Relevance makes it easier by generating outreach that feels personalized instead of templated. The platform uses generative AI to craft tailored messages and email sequences that improve response rates. It also provides predictive engagement scoring and analytics so sales reps can see what actually resonates. For teams that rely heavily on outbound sales, Relevance adds personalization at scale.
Best for: Outbound sales teams that want AI-driven personalization for cold emailing.
G2 Rating: 4.5/5
Key Features:
Slack may not be the first thing that comes to mind for AI sales tools, but it has become a critical part of the sales stack. With AI-driven alerts, workflow automations, and integrations with other sales platforms, Slack helps teams stay aligned and move faster. Reps can see customer engagement insights, receive deal updates, and even get AI-generated summaries of sales conversations right inside Slack. It is one of the best tools for making sure the whole sales team works together efficiently.
Best for: Sales teams that want real-time collaboration and AI-powered updates.
G2 Rating: 4.5/5
Key Features:
Salesforce goes beyond being a CRM by offering AI-driven sales forecasting, predictive lead scoring, and workflow automation that helps sales reps stay on top of every deal. The platform automates busy tasks like logging sales calls, sending follow-up emails, and updating the pipeline, which saves time and reduces errors. With AI features layered into every part of the sales process, Salesforce gives sales teams stronger conversion rates, better customer engagement, and more accurate forecasting. It is a platform that continues to evolve so sales reps always have an advantage.
Best for: Enterprise sales teams that want an AI-powered CRM to run the full sales process.
G2 Rating: 4.4/5
Key Features:
HubSpot is one of the easiest AI sales tools to implement, especially for teams that want power without complexity. Its clean design and deep integrations make it simple to run AI-driven lead generation, build automated email sequences, and improve customer engagement. What makes HubSpot stand out is how it unifies marketing, sales, and customer success into one platform. That means social media posts, personalized outreach, and sales emails all connect to the same system.
Best for: Growing sales teams that need a simple but powerful AI-driven CRM.
G2 Rating: 4.4/5
Key Features:
Demandbase is built for B2B sales teams that rely on account-based marketing. Its AI-driven insights help reps identify the best accounts to engage and personalize their outreach at scale. By combining predictive analytics with automation, Demandbase makes it easier to run efficient, targeted sales campaigns. For large sales teams, it is a valuable tool for improving conversion rates and customer engagement while streamlining the sales process.
Best for: Enterprise sales teams focused on account-based marketing and sales.
G2 Rating: 4.4/5
Key Features:
6sense is one of the strongest AI sales tools for account-based selling. It combines intent data and predictive lead scoring to help sales teams prioritize accounts that are most likely to buy. Instead of chasing cold leads, reps can focus on in-market accounts with a higher chance of converting. With AI-driven forecasting, account prioritization, and personalized outreach insights, 6sense helps sales teams improve prospecting efficiency and close bigger deals.
Best for: Account-based sales teams that need intent data and predictive scoring.
G2 Rating: 4.3/5
Key Features:
Outreach is one of the most established AI sales tools for managing prospecting workflows. It allows sales reps to run structured email sequences, manage follow-ups, and automate parts of the sales process. With AI features built in, Outreach helps reps send the right messages at the right time while keeping outreach personal. It blends automation with human touch so reps can prospect at scale without losing authenticity.
Best for: Sales teams that need structured email sequences and automation.
G2 Rating: 4.3/5
Key Features:
Marketo has been a leader in marketing automation for years, but its AI features also make it valuable for sales teams. It helps generate and score leads, forecast pipeline, and improve email nurturing campaigns. By connecting marketing and sales data, Marketo makes it easier for reps to see which prospects are ready to engage. It is a reliable choice for B2B companies that want tighter alignment between marketing and sales while still improving conversion rates.
Best for: Companies that want to connect marketing automation with B2B sales.
G2 Rating: 4.1/5
Key Features:
What makes an AI sales tool different from regular sales software?
Traditional sales software helps manage data and workflows, but AI sales tools actively analyze, generate, and optimize. They use artificial intelligence to write sales emails, predict which leads are most likely to convert, and even coach reps on sales conversations.
Can AI sales tools really personalize outreach at scale?
Yes. With generative AI, sales teams can send messages that adapt to each prospect. This makes outreach feel tailored without requiring reps to spend hours writing one-to-one messages.
How do AI sales tools improve conversion rates?
By using predictive lead scoring and analytics, AI sales tools help sales reps focus on the leads most likely to buy. They also optimize email sequences, suggest the best timing for follow-ups, and give insights from sales calls that make reps more effective.
Are AI sales tools safe to use with customer data?
Established platforms follow strict security and compliance standards. That said, it is important to check each vendor’s privacy policies and data-handling practices before rolling out AI sales tools across your team.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
The sales tech stack is moving fast. With generative AI, predictive lead scoring, and smarter automation, sales teams now have tools that not only save time but also help reps sell more effectively. The challenge is that there are dozens of AI sales tools on the market, and not all of them actually improve the sales process.
This guide pulls together the top AI sales tools for 2025. These platforms are being used right now by sales teams to increase conversion rates, write better sales emails, improve prospecting, and keep customer engagement personal even when artificial intelligence is running in the background.
AI sales tools are software platforms that use artificial intelligence to help sales reps work smarter. They take care of repetitive tasks like sending emails or updating the CRM while also providing insights like predictive lead scoring, sales forecasting, or coaching based on real sales conversations. The goal of AI-driven sales tools is not to replace people but to give sales teams more time to focus on closing deals and building real customer relationships.
Piper is an AI SDR built to change the way B2B sales and marketing teams handle pipeline generation. Instead of just helping in the background, Piper acts as a true sales development rep that prospects, qualifies leads, and follows up automatically. She uses generative AI to write cold emailing campaigns, social media posts, and even live sales conversations that sound like they came from a human. By automating prospecting and email sequences, Piper helps sales reps spend more time on meaningful sales conversations and less time on repetitive tasks. It is one of the only AI-powered tools that can deliver personalized outreach at scale while still keeping a human touch.
Best for: B2B companies that want a fully autonomous AI SDR to run lead generation and prospecting for their inbound motion.
G2 Rating: 4.9/5
Key Features:
Gong is known as one of the most insightful AI sales tools for understanding buyer behavior. It records and analyzes sales calls, emails, and meetings, giving reps data on what is actually working. For managers, Gong provides real-time coaching opportunities. For reps, it highlights what messaging leads to higher conversion rates. It also uses generative AI to summarize long calls and sales conversations so teams can follow up quickly. Gong is a must-have for teams that want to sharpen their pitch and improve sales outcomes.
Best for: Sales teams that want to analyze calls and emails to improve performance.
G2 Rating: 4.7/5
Key Features:
Relevance is an AI sales tool that helps reps stand out in crowded inboxes. Cold emailing is tough, but Relevance makes it easier by generating outreach that feels personalized instead of templated. The platform uses generative AI to craft tailored messages and email sequences that improve response rates. It also provides predictive engagement scoring and analytics so sales reps can see what actually resonates. For teams that rely heavily on outbound sales, Relevance adds personalization at scale.
Best for: Outbound sales teams that want AI-driven personalization for cold emailing.
G2 Rating: 4.5/5
Key Features:
Slack may not be the first thing that comes to mind for AI sales tools, but it has become a critical part of the sales stack. With AI-driven alerts, workflow automations, and integrations with other sales platforms, Slack helps teams stay aligned and move faster. Reps can see customer engagement insights, receive deal updates, and even get AI-generated summaries of sales conversations right inside Slack. It is one of the best tools for making sure the whole sales team works together efficiently.
Best for: Sales teams that want real-time collaboration and AI-powered updates.
G2 Rating: 4.5/5
Key Features:
Salesforce goes beyond being a CRM by offering AI-driven sales forecasting, predictive lead scoring, and workflow automation that helps sales reps stay on top of every deal. The platform automates busy tasks like logging sales calls, sending follow-up emails, and updating the pipeline, which saves time and reduces errors. With AI features layered into every part of the sales process, Salesforce gives sales teams stronger conversion rates, better customer engagement, and more accurate forecasting. It is a platform that continues to evolve so sales reps always have an advantage.
Best for: Enterprise sales teams that want an AI-powered CRM to run the full sales process.
G2 Rating: 4.4/5
Key Features:
HubSpot is one of the easiest AI sales tools to implement, especially for teams that want power without complexity. Its clean design and deep integrations make it simple to run AI-driven lead generation, build automated email sequences, and improve customer engagement. What makes HubSpot stand out is how it unifies marketing, sales, and customer success into one platform. That means social media posts, personalized outreach, and sales emails all connect to the same system.
Best for: Growing sales teams that need a simple but powerful AI-driven CRM.
G2 Rating: 4.4/5
Key Features:
Demandbase is built for B2B sales teams that rely on account-based marketing. Its AI-driven insights help reps identify the best accounts to engage and personalize their outreach at scale. By combining predictive analytics with automation, Demandbase makes it easier to run efficient, targeted sales campaigns. For large sales teams, it is a valuable tool for improving conversion rates and customer engagement while streamlining the sales process.
Best for: Enterprise sales teams focused on account-based marketing and sales.
G2 Rating: 4.4/5
Key Features:
6sense is one of the strongest AI sales tools for account-based selling. It combines intent data and predictive lead scoring to help sales teams prioritize accounts that are most likely to buy. Instead of chasing cold leads, reps can focus on in-market accounts with a higher chance of converting. With AI-driven forecasting, account prioritization, and personalized outreach insights, 6sense helps sales teams improve prospecting efficiency and close bigger deals.
Best for: Account-based sales teams that need intent data and predictive scoring.
G2 Rating: 4.3/5
Key Features:
Outreach is one of the most established AI sales tools for managing prospecting workflows. It allows sales reps to run structured email sequences, manage follow-ups, and automate parts of the sales process. With AI features built in, Outreach helps reps send the right messages at the right time while keeping outreach personal. It blends automation with human touch so reps can prospect at scale without losing authenticity.
Best for: Sales teams that need structured email sequences and automation.
G2 Rating: 4.3/5
Key Features:
Marketo has been a leader in marketing automation for years, but its AI features also make it valuable for sales teams. It helps generate and score leads, forecast pipeline, and improve email nurturing campaigns. By connecting marketing and sales data, Marketo makes it easier for reps to see which prospects are ready to engage. It is a reliable choice for B2B companies that want tighter alignment between marketing and sales while still improving conversion rates.
Best for: Companies that want to connect marketing automation with B2B sales.
G2 Rating: 4.1/5
Key Features:
What makes an AI sales tool different from regular sales software?
Traditional sales software helps manage data and workflows, but AI sales tools actively analyze, generate, and optimize. They use artificial intelligence to write sales emails, predict which leads are most likely to convert, and even coach reps on sales conversations.
Can AI sales tools really personalize outreach at scale?
Yes. With generative AI, sales teams can send messages that adapt to each prospect. This makes outreach feel tailored without requiring reps to spend hours writing one-to-one messages.
How do AI sales tools improve conversion rates?
By using predictive lead scoring and analytics, AI sales tools help sales reps focus on the leads most likely to buy. They also optimize email sequences, suggest the best timing for follow-ups, and give insights from sales calls that make reps more effective.
Are AI sales tools safe to use with customer data?
Established platforms follow strict security and compliance standards. That said, it is important to check each vendor’s privacy policies and data-handling practices before rolling out AI sales tools across your team.
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