The top 10 AI sales tools for B2B in 2025
Discover the top 10 AI sales tools for B2B in 2025. Compare features, ratings, and benefits to boost prospecting, conversion rates, and customer engagement.
Sarah Casteel
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Discover the top 10 AI sales tools for B2B in 2025. Compare features, ratings, and benefits to boost prospecting, conversion rates, and customer engagement.
The sales tech stack is moving fast. With generative AI, predictive lead scoring, and smarter automation, sales teams now have tools that not only save time but also help reps sell more effectively. The challenge is that there are dozens of AI sales tools on the market, and not all of them actually improve the sales process.
This guide pulls together the top AI sales tools for 2025. These platforms are being used right now by sales teams to increase conversion rates, write better sales emails, improve prospecting, and keep customer engagement personal even when artificial intelligence is running in the background.
AI sales tools are software platforms that use artificial intelligence to help sales reps work smarter. They take care of repetitive tasks like sending emails or updating the CRM while also providing insights like predictive lead scoring, sales forecasting, or coaching based on real sales conversations. The goal of AI-driven sales tools is not to replace people but to give sales teams more time to focus on closing deals and building real customer relationships.
Choosing the best AI sales tools can transform the way your team approaches selling. Modern AI-powered tools use artificial intelligence and machine learning to enhance every part of the sales cyclefrom prospecting to closing deals. Instead of relying on guesswork, today’s sales software delivers data-driven insights and sales intelligence that help teams understand their customer data, refine sales processes, and improve sales performance. With features like predictive lead scoring, conversation intelligence, and real-time coaching, these platforms give sales professionals the confidence to make smarter decisions.
What sets the best AI sales tools apart is how seamlessly they fit into existing sales workflows. Whether it’s automating outreach, managing sales conversations, or enhancing customer engagement, each AI-powered sales automation platform is designed to save time while improving accuracy. By eliminating manual data entry and offering AI-powered insights, these systems act like digital sales assistant software: always on, always learning, and always improving. From analyzing sales calls to tracking lead generation and pipeline health, these tools enable sales representatives to focus on what really matters: building relationships and growing revenue.
Top-performing AI-powered sales tools enhance strategic thinking. They integrated AI features such as sentiment analysis, pipeline management, and predictive lead scoring that drive stronger customer interactions. By combining sales data, customer engagement metrics, and valuable insights, sales teams can identify high-potential leads and nurture them effectively. The result is a streamlined sales process that helps every sales professional perform at their best while maintaining the personal touch buyers expect in a digital-first world. Here are the ones topping the charts right now.
Piper is an AI SDR built to change the way B2B sales and marketing teams handle pipeline generation. Acting as a real-time sales agent, Piper engages website visitors in natural, on-brand sales conversations, qualifies leads, and routes hot prospects directly to your team. She eliminates manual data entry by syncing customer data and sales activity automatically, ensuring your CRM stays up to date without extra effort.
Built with advanced artificial intelligence and conversation intelligence, Piper uses predictive lead scoring and data-driven insights to identify high-intent buyers and accelerate lead generation. This means your sales representatives spend more time in meaningful customer interactions and less time chasing unqualified leads. As part of a modern AI-powered sales automation stack, Piper integrates smoothly into existing sales workflows, empowering your team to focus on closing deals and nurturing long-term relationships.
With AI features like automated meeting scheduling, contextual engagement, and intelligent routing, Piper acts like a true sales assistant software: one that scales personalization and enhances every stage of the pipeline. The result is stronger customer engagement, improved productivity, and a smarter approach to sales that leverages the full power of AI technology to drive revenue growth.
Best for: B2B companies that want a fully autonomous AI SDR to run lead generation and prospecting for their inbound motion.
G2 Rating: 4.9/5
Key Features:
Gong is one of the most insightful AI-powered sales tools out there for understanding buyer behavior and improving team performance. It automatically records and analyzes sales calls, emails, and sales meetings, giving reps clear, AI-powered insights into what’s actually working. With its smart AI engine, Gong takes care of the heavy lifting, which menas no more manual note taking or guesswork about which conversations lead to more deals.
Managers can leverage AI for better call coaching and pipeline visibility, while reps get real-time feedback to fine-tune their approach and focus on closing deals faster. Gong’s advanced features, like CRM integration, deal tracking, and predictive analytics, make it easy to see where opportunities are heating up across the sales pipeline.
It’s the kind of AI-powered platform that turns everyday sales efforts into smarter moves, helping teams boost sales engagement, generate more leads, and drive meaningful revenue growth without slowing down the pace of conversation.
Best for: Sales teams that want to analyze calls and emails to improve performance.
G2 Rating: 4.7/5
Key Features:
Relevance is one of those AI-powered sales tools that helps reps actually stand out in crowded inboxes. Cold outreach is never easy, but Relevance makes it feel effortless by using artificial intelligence and AI-powered insights to create emails that sound human and personalized instead of robotic. The platform’s AI engine and generative AI features craft tailored sequences that boost response rates and keep sales engagement strong.
Beyond writing better emails, Relevance gives sales representatives the data-driven insights they need to understand what is working. With predictive lead scoring and detailed analytics, teams can see which messages drive the most replies and which prospects are most likely to convert. It feels like having an AI-powered email assistant built right into your sales tool, helping your team work smarter and close more deals.
For outbound teams focused on lead generation and revenue growth, Relevance takes personalization to the next level by automating the repetitive tasks so reps can spend more time building relationships and closing deals.
Best for: Outbound sales teams that want AI-driven personalization for cold emailing.
G2 Rating: 4.5/5
Key Features:
Slack may not be the first thing that comes to mind when people think about AI-powered sales tools, but it has quickly become one of the most important parts of the modern AI platform for sales teams. With AI technology, smart alerts, and workflow automation, Slack helps teams leverage AI to stay connected, move faster, and improve sales engagement. Reps can see AI-powered insights, track progress in the sales pipeline, and get real-time updates from other AI-powered tools that keep deals moving forward.
What makes Slack such a powerful AI solution is how seamlessly it fits into existing sales efforts. It connects to CRM integrations, automates routine tasks, and eliminates manual data entry, so sales professionals can spend more time in live sales meetings and focus on closing deals. The platform’s advanced features even allow users to collaborate on call notes, analyze performance, and share takeaways from conversations without missing a beat.
Because Slack integrates with so many marketing tools, AI agents, and AI models, it becomes the communication hub that fuels smarter selling. Teams can coordinate lead generation, track keyword tracking data, and follow performance metrics that drive consistent revenue growth and sales growth. For any sales professional looking to improve productivity and work more efficiently across the sales cloud, Slack offers the structure and connectivity needed to drive more deals and keep your go-to-market engine running smoothly.
Best for: Sales teams that want real-time collaboration and AI-powered updates.
G2 Rating: 4.5/5
Key Features:
Salesforce goes beyond being a CRM by offering AI-driven sales forecasting, predictive lead scoring, and workflow automation that helps sales reps stay on top of every deal. With built-in AI technology and machine learning, Salesforce delivers accurate forecasting, smarter lead generation, and predictive lead scoring that help sales professionals focus on the right opportunities. Its AI engine automates routine tasks like logging sales calls, tracking the sales pipeline, and updating contact records, which eliminates manual data entry and gives teams more time to focus on closing deals.
As an AI platform, Salesforce combines AI-powered insights with strong CRM integration, allowing reps to see every interaction and make decisions backed by real data. Sales teams can use the platform to coordinate sales meetings, manage follow-ups, and strengthen sales engagement across multiple channels. It also supports AI agents and AI models that continuously learn from customer data to provide smarter recommendations and improve deal outcomes.
For growing teams, Salesforce offers an all-in-one AI-powered system that scales with your business. Its advanced features support sales growth, revenue growth, and collaboration across marketing and service teams. Whether you are managing a large enterprise or a fast-moving startup, Salesforce helps sales professionals turn insights into action and drive more deals across the sales cloud.
Best for: Enterprise sales teams that want an AI-powered CRM to run the full sales process.
G2 Rating: 4.4/5
Key Features:
HubSpot is one of the easiest AI-powered sales tools to set up, giving teams the perfect mix of simplicity and strength. Its intuitive design and seamless CRM integration make it easy for sales professionals to manage lead generation, track progress in the sales pipeline, and strengthen customer engagement without getting bogged down by complexity.
As part of the HubSpot Sales Hub, this AI platform uses machine learning and AI-powered insights to improve forecasting, automate outreach, and provide smarter recommendations. Reps can leverage AI to personalize communication, schedule sales meetings, and streamline sales efforts across marketing and customer success teams. The result is a more connected approach to selling that drives sales growth and revenue growth at every stage.
With advanced features like automated follow-ups, built-in AI-powered email assistants, and AI agents that optimize performance behind the scenes, HubSpot helps teams work faster and stay aligned. Whether you are sending your first campaign or managing a global pipeline, HubSpot gives every sales professional the tools and AI-powered intelligence needed to focus on what matters most closing deals and building lasting customer relationships.
Best for: Growing sales teams that need a simple but powerful AI-driven CRM.
G2 Rating: 4.4/5
Key Features:
Demandbase is one of the best AI tools for B2B teams focused on account-based marketing and sales growth. It combines automation with AI-powered insights to help reps find and engage the right accounts faster. By using predictive lead scoring and deep analytics, sales teams can identify high-intent buyers, personalize outreach, and drive stronger customer engagement across every stage of the funnel.
This platform stands out among modern sales AI tools because it turns data into action. Reps gain visibility into account activity, campaign performance, and sales conversations, which helps them focus their energy on the prospects most likely to convert. With its advanced features and powerful AI-powered analytics, Demandbase gives teams the clarity they need to boost sales engagement and accelerate pipeline results.
For large organizations, Demandbase fuels measurable revenue growth by aligning marketing and sales under one intelligent system. It’s built for teams that want to personalize at scale while improving efficiency, driving more meaningful sales conversations, and building lasting relationships with key accounts.
Best for: Enterprise sales teams focused on account-based marketing and sales.
G2 Rating: 4.4/5
Key Features:
6sense is one of the strongest AI-powered sales tools for account-based selling and a standout among the best AI tools for modern revenue teams. It uses intent data, predictive lead scoring, and AI-powered insights to help sales reps focus on the right accounts at the right time. Instead of spending hours chasing cold leads, reps can leverage AI to pinpoint in-market buyers who are ready to engage, leading to better sales engagement and faster sales growth.
The platform’s advanced features go far beyond basic automation. With AI-powered forecasting, opportunity prioritization, and data-backed recommendations, 6sense gives sales teams a clear path to closing deals more efficiently. It also helps improve sales conversations by providing context on buyer behavior, making every outreach more relevant and personalized.
For companies aiming to accelerate revenue growth, 6sense brings marketing and sales together under one intelligent AI platform. It simplifies the entire process of account-based selling, from lead generation to conversion, while ensuring every rep can act on accurate insights that drive real results.
Best for: Account-based sales teams that need intent data and predictive scoring.
G2 Rating: 4.3/5
Key Features:
Outreach is one of the most trusted AI-powered sales tools for managing prospecting workflows and improving overall sales engagement. It helps reps stay organized by running structured email sequences, tracking follow-ups, and automating repetitive tasks so they can focus on more meaningful sales conversations. With smart AI features built right in, Outreach helps teams send the right message at the right time, creating a personalized experience that still feels authentic.
This powerful AI platform uses predictive lead scoring and AI-powered insights to show reps which prospects are most likely to respond. By helping prioritize outreach, Outreach makes every step of the process more strategic and effective. The result is smoother sales processes, stronger relationships, and a clear boost in sales growth and revenue growth.
With its advanced features, easy CRM integration, and seamless connection to other sales AI tools, Outreach gives sales professionals everything they need to manage leads, schedule sales meetings, and focus on closing deals. It is one of the best AI tools for teams that want to scale prospecting without losing the human touch that drives trust and results.
Best for: Sales teams that need structured email sequences and automation.
G2 Rating: 4.3/5
Key Features:
The best AI sales tools are transforming how revenue teams operate by combining automation, analytics, and personalization. With AI-powered insights and advanced machine learning, sales teams can better understand customer interactions, improve sales intelligence, and drive measurable sales performance. These platforms go beyond saving time by unlocking smarter ways to sell, nurture, and close deals.
Each tool offers its own advanced features designed to boost customer engagement and streamline pipeline management. From real-time coaching and sentiment analysis that sharpen communication to AI writing assistants that craft personalized messages, these innovations help sales teams connect with buyers more effectively. By reducing manual effort and surfacing actionable data, these tools enable reps to focus on relationships and results.
When used together, the best AI sales platforms drive both sales growth and long-term revenue growth. They give leaders the visibility they need to make better decisions, track performance with keyword tracking and analytics, and empower teams to continuously improve. Whether your goal is to optimize sales intelligence, strengthen collaboration, or refine strategy, these AI-powered systems deliver the clarity and confidence needed to thrive in today’s competitive market.
Best for: Companies that want to connect marketing automation with B2B sales.
G2 Rating: 4.1/5
Key Features:
With so many AI-powered sales platforms on the market, finding the right fit for your team can feel overwhelming. Each tool promises AI-powered insights, smarter automation, and stronger customer engagement, but the real key is choosing a solution that aligns with your specific goals. The best AI sales tools should enhance how your team already works, not complicate your sales processes or slow down productivity.
Before making a decision, take time to understand what kind of value you want to create. Some teams need better pipeline management and forecasting, while others are looking for ways to improve sales performance or gain deeper sales intelligence from customer interactions. A clear sense of your priorities will make it easier to identify which AI-powered platform fits your needs and supports long-term sales growth.
Finally, don’t overlook usability and support. Even the most advanced machine learning systems and AI features are only valuable if your sales professionals can use them confidently. Look for tools with intuitive interfaces, strong onboarding resources, and real-world reviews that reflect how teams like yours actually succeed with the product.
What makes an AI sales tool different from regular sales software?
Traditional sales software helps manage data and workflows, but AI sales tools actively analyze, generate, and optimize. They use artificial intelligence to write sales emails, predict which leads are most likely to convert, and even coach reps on sales conversations.
Can AI sales tools really personalize outreach at scale?
Yes. With generative AI, sales teams can send messages that adapt to each prospect. This makes outreach feel tailored without requiring reps to spend hours writing one-to-one messages.
How do AI sales tools improve conversion rates?
By using predictive lead scoring and analytics, AI sales tools help sales reps focus on the leads most likely to buy. They also optimize email sequences, suggest the best timing for follow-ups, and give insights from sales calls that make reps more effective.
Are AI sales tools safe to use with customer data?
Established platforms follow strict security and compliance standards. That said, it is important to check each vendor’s privacy policies and data-handling practices before rolling out AI sales tools across your team.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover the top 10 AI sales tools for B2B in 2025. Compare features, ratings, and benefits to boost prospecting, conversion rates, and customer engagement.
The sales tech stack is moving fast. With generative AI, predictive lead scoring, and smarter automation, sales teams now have tools that not only save time but also help reps sell more effectively. The challenge is that there are dozens of AI sales tools on the market, and not all of them actually improve the sales process.
This guide pulls together the top AI sales tools for 2025. These platforms are being used right now by sales teams to increase conversion rates, write better sales emails, improve prospecting, and keep customer engagement personal even when artificial intelligence is running in the background.
AI sales tools are software platforms that use artificial intelligence to help sales reps work smarter. They take care of repetitive tasks like sending emails or updating the CRM while also providing insights like predictive lead scoring, sales forecasting, or coaching based on real sales conversations. The goal of AI-driven sales tools is not to replace people but to give sales teams more time to focus on closing deals and building real customer relationships.
Choosing the best AI sales tools can transform the way your team approaches selling. Modern AI-powered tools use artificial intelligence and machine learning to enhance every part of the sales cyclefrom prospecting to closing deals. Instead of relying on guesswork, today’s sales software delivers data-driven insights and sales intelligence that help teams understand their customer data, refine sales processes, and improve sales performance. With features like predictive lead scoring, conversation intelligence, and real-time coaching, these platforms give sales professionals the confidence to make smarter decisions.
What sets the best AI sales tools apart is how seamlessly they fit into existing sales workflows. Whether it’s automating outreach, managing sales conversations, or enhancing customer engagement, each AI-powered sales automation platform is designed to save time while improving accuracy. By eliminating manual data entry and offering AI-powered insights, these systems act like digital sales assistant software: always on, always learning, and always improving. From analyzing sales calls to tracking lead generation and pipeline health, these tools enable sales representatives to focus on what really matters: building relationships and growing revenue.
Top-performing AI-powered sales tools enhance strategic thinking. They integrated AI features such as sentiment analysis, pipeline management, and predictive lead scoring that drive stronger customer interactions. By combining sales data, customer engagement metrics, and valuable insights, sales teams can identify high-potential leads and nurture them effectively. The result is a streamlined sales process that helps every sales professional perform at their best while maintaining the personal touch buyers expect in a digital-first world. Here are the ones topping the charts right now.
Piper is an AI SDR built to change the way B2B sales and marketing teams handle pipeline generation. Acting as a real-time sales agent, Piper engages website visitors in natural, on-brand sales conversations, qualifies leads, and routes hot prospects directly to your team. She eliminates manual data entry by syncing customer data and sales activity automatically, ensuring your CRM stays up to date without extra effort.
Built with advanced artificial intelligence and conversation intelligence, Piper uses predictive lead scoring and data-driven insights to identify high-intent buyers and accelerate lead generation. This means your sales representatives spend more time in meaningful customer interactions and less time chasing unqualified leads. As part of a modern AI-powered sales automation stack, Piper integrates smoothly into existing sales workflows, empowering your team to focus on closing deals and nurturing long-term relationships.
With AI features like automated meeting scheduling, contextual engagement, and intelligent routing, Piper acts like a true sales assistant software: one that scales personalization and enhances every stage of the pipeline. The result is stronger customer engagement, improved productivity, and a smarter approach to sales that leverages the full power of AI technology to drive revenue growth.
Best for: B2B companies that want a fully autonomous AI SDR to run lead generation and prospecting for their inbound motion.
G2 Rating: 4.9/5
Key Features:
Gong is one of the most insightful AI-powered sales tools out there for understanding buyer behavior and improving team performance. It automatically records and analyzes sales calls, emails, and sales meetings, giving reps clear, AI-powered insights into what’s actually working. With its smart AI engine, Gong takes care of the heavy lifting, which menas no more manual note taking or guesswork about which conversations lead to more deals.
Managers can leverage AI for better call coaching and pipeline visibility, while reps get real-time feedback to fine-tune their approach and focus on closing deals faster. Gong’s advanced features, like CRM integration, deal tracking, and predictive analytics, make it easy to see where opportunities are heating up across the sales pipeline.
It’s the kind of AI-powered platform that turns everyday sales efforts into smarter moves, helping teams boost sales engagement, generate more leads, and drive meaningful revenue growth without slowing down the pace of conversation.
Best for: Sales teams that want to analyze calls and emails to improve performance.
G2 Rating: 4.7/5
Key Features:
Relevance is one of those AI-powered sales tools that helps reps actually stand out in crowded inboxes. Cold outreach is never easy, but Relevance makes it feel effortless by using artificial intelligence and AI-powered insights to create emails that sound human and personalized instead of robotic. The platform’s AI engine and generative AI features craft tailored sequences that boost response rates and keep sales engagement strong.
Beyond writing better emails, Relevance gives sales representatives the data-driven insights they need to understand what is working. With predictive lead scoring and detailed analytics, teams can see which messages drive the most replies and which prospects are most likely to convert. It feels like having an AI-powered email assistant built right into your sales tool, helping your team work smarter and close more deals.
For outbound teams focused on lead generation and revenue growth, Relevance takes personalization to the next level by automating the repetitive tasks so reps can spend more time building relationships and closing deals.
Best for: Outbound sales teams that want AI-driven personalization for cold emailing.
G2 Rating: 4.5/5
Key Features:
Slack may not be the first thing that comes to mind when people think about AI-powered sales tools, but it has quickly become one of the most important parts of the modern AI platform for sales teams. With AI technology, smart alerts, and workflow automation, Slack helps teams leverage AI to stay connected, move faster, and improve sales engagement. Reps can see AI-powered insights, track progress in the sales pipeline, and get real-time updates from other AI-powered tools that keep deals moving forward.
What makes Slack such a powerful AI solution is how seamlessly it fits into existing sales efforts. It connects to CRM integrations, automates routine tasks, and eliminates manual data entry, so sales professionals can spend more time in live sales meetings and focus on closing deals. The platform’s advanced features even allow users to collaborate on call notes, analyze performance, and share takeaways from conversations without missing a beat.
Because Slack integrates with so many marketing tools, AI agents, and AI models, it becomes the communication hub that fuels smarter selling. Teams can coordinate lead generation, track keyword tracking data, and follow performance metrics that drive consistent revenue growth and sales growth. For any sales professional looking to improve productivity and work more efficiently across the sales cloud, Slack offers the structure and connectivity needed to drive more deals and keep your go-to-market engine running smoothly.
Best for: Sales teams that want real-time collaboration and AI-powered updates.
G2 Rating: 4.5/5
Key Features:
Salesforce goes beyond being a CRM by offering AI-driven sales forecasting, predictive lead scoring, and workflow automation that helps sales reps stay on top of every deal. With built-in AI technology and machine learning, Salesforce delivers accurate forecasting, smarter lead generation, and predictive lead scoring that help sales professionals focus on the right opportunities. Its AI engine automates routine tasks like logging sales calls, tracking the sales pipeline, and updating contact records, which eliminates manual data entry and gives teams more time to focus on closing deals.
As an AI platform, Salesforce combines AI-powered insights with strong CRM integration, allowing reps to see every interaction and make decisions backed by real data. Sales teams can use the platform to coordinate sales meetings, manage follow-ups, and strengthen sales engagement across multiple channels. It also supports AI agents and AI models that continuously learn from customer data to provide smarter recommendations and improve deal outcomes.
For growing teams, Salesforce offers an all-in-one AI-powered system that scales with your business. Its advanced features support sales growth, revenue growth, and collaboration across marketing and service teams. Whether you are managing a large enterprise or a fast-moving startup, Salesforce helps sales professionals turn insights into action and drive more deals across the sales cloud.
Best for: Enterprise sales teams that want an AI-powered CRM to run the full sales process.
G2 Rating: 4.4/5
Key Features:
HubSpot is one of the easiest AI-powered sales tools to set up, giving teams the perfect mix of simplicity and strength. Its intuitive design and seamless CRM integration make it easy for sales professionals to manage lead generation, track progress in the sales pipeline, and strengthen customer engagement without getting bogged down by complexity.
As part of the HubSpot Sales Hub, this AI platform uses machine learning and AI-powered insights to improve forecasting, automate outreach, and provide smarter recommendations. Reps can leverage AI to personalize communication, schedule sales meetings, and streamline sales efforts across marketing and customer success teams. The result is a more connected approach to selling that drives sales growth and revenue growth at every stage.
With advanced features like automated follow-ups, built-in AI-powered email assistants, and AI agents that optimize performance behind the scenes, HubSpot helps teams work faster and stay aligned. Whether you are sending your first campaign or managing a global pipeline, HubSpot gives every sales professional the tools and AI-powered intelligence needed to focus on what matters most closing deals and building lasting customer relationships.
Best for: Growing sales teams that need a simple but powerful AI-driven CRM.
G2 Rating: 4.4/5
Key Features:
Demandbase is one of the best AI tools for B2B teams focused on account-based marketing and sales growth. It combines automation with AI-powered insights to help reps find and engage the right accounts faster. By using predictive lead scoring and deep analytics, sales teams can identify high-intent buyers, personalize outreach, and drive stronger customer engagement across every stage of the funnel.
This platform stands out among modern sales AI tools because it turns data into action. Reps gain visibility into account activity, campaign performance, and sales conversations, which helps them focus their energy on the prospects most likely to convert. With its advanced features and powerful AI-powered analytics, Demandbase gives teams the clarity they need to boost sales engagement and accelerate pipeline results.
For large organizations, Demandbase fuels measurable revenue growth by aligning marketing and sales under one intelligent system. It’s built for teams that want to personalize at scale while improving efficiency, driving more meaningful sales conversations, and building lasting relationships with key accounts.
Best for: Enterprise sales teams focused on account-based marketing and sales.
G2 Rating: 4.4/5
Key Features:
6sense is one of the strongest AI-powered sales tools for account-based selling and a standout among the best AI tools for modern revenue teams. It uses intent data, predictive lead scoring, and AI-powered insights to help sales reps focus on the right accounts at the right time. Instead of spending hours chasing cold leads, reps can leverage AI to pinpoint in-market buyers who are ready to engage, leading to better sales engagement and faster sales growth.
The platform’s advanced features go far beyond basic automation. With AI-powered forecasting, opportunity prioritization, and data-backed recommendations, 6sense gives sales teams a clear path to closing deals more efficiently. It also helps improve sales conversations by providing context on buyer behavior, making every outreach more relevant and personalized.
For companies aiming to accelerate revenue growth, 6sense brings marketing and sales together under one intelligent AI platform. It simplifies the entire process of account-based selling, from lead generation to conversion, while ensuring every rep can act on accurate insights that drive real results.
Best for: Account-based sales teams that need intent data and predictive scoring.
G2 Rating: 4.3/5
Key Features:
Outreach is one of the most trusted AI-powered sales tools for managing prospecting workflows and improving overall sales engagement. It helps reps stay organized by running structured email sequences, tracking follow-ups, and automating repetitive tasks so they can focus on more meaningful sales conversations. With smart AI features built right in, Outreach helps teams send the right message at the right time, creating a personalized experience that still feels authentic.
This powerful AI platform uses predictive lead scoring and AI-powered insights to show reps which prospects are most likely to respond. By helping prioritize outreach, Outreach makes every step of the process more strategic and effective. The result is smoother sales processes, stronger relationships, and a clear boost in sales growth and revenue growth.
With its advanced features, easy CRM integration, and seamless connection to other sales AI tools, Outreach gives sales professionals everything they need to manage leads, schedule sales meetings, and focus on closing deals. It is one of the best AI tools for teams that want to scale prospecting without losing the human touch that drives trust and results.
Best for: Sales teams that need structured email sequences and automation.
G2 Rating: 4.3/5
Key Features:
The best AI sales tools are transforming how revenue teams operate by combining automation, analytics, and personalization. With AI-powered insights and advanced machine learning, sales teams can better understand customer interactions, improve sales intelligence, and drive measurable sales performance. These platforms go beyond saving time by unlocking smarter ways to sell, nurture, and close deals.
Each tool offers its own advanced features designed to boost customer engagement and streamline pipeline management. From real-time coaching and sentiment analysis that sharpen communication to AI writing assistants that craft personalized messages, these innovations help sales teams connect with buyers more effectively. By reducing manual effort and surfacing actionable data, these tools enable reps to focus on relationships and results.
When used together, the best AI sales platforms drive both sales growth and long-term revenue growth. They give leaders the visibility they need to make better decisions, track performance with keyword tracking and analytics, and empower teams to continuously improve. Whether your goal is to optimize sales intelligence, strengthen collaboration, or refine strategy, these AI-powered systems deliver the clarity and confidence needed to thrive in today’s competitive market.
Best for: Companies that want to connect marketing automation with B2B sales.
G2 Rating: 4.1/5
Key Features:
With so many AI-powered sales platforms on the market, finding the right fit for your team can feel overwhelming. Each tool promises AI-powered insights, smarter automation, and stronger customer engagement, but the real key is choosing a solution that aligns with your specific goals. The best AI sales tools should enhance how your team already works, not complicate your sales processes or slow down productivity.
Before making a decision, take time to understand what kind of value you want to create. Some teams need better pipeline management and forecasting, while others are looking for ways to improve sales performance or gain deeper sales intelligence from customer interactions. A clear sense of your priorities will make it easier to identify which AI-powered platform fits your needs and supports long-term sales growth.
Finally, don’t overlook usability and support. Even the most advanced machine learning systems and AI features are only valuable if your sales professionals can use them confidently. Look for tools with intuitive interfaces, strong onboarding resources, and real-world reviews that reflect how teams like yours actually succeed with the product.
What makes an AI sales tool different from regular sales software?
Traditional sales software helps manage data and workflows, but AI sales tools actively analyze, generate, and optimize. They use artificial intelligence to write sales emails, predict which leads are most likely to convert, and even coach reps on sales conversations.
Can AI sales tools really personalize outreach at scale?
Yes. With generative AI, sales teams can send messages that adapt to each prospect. This makes outreach feel tailored without requiring reps to spend hours writing one-to-one messages.
How do AI sales tools improve conversion rates?
By using predictive lead scoring and analytics, AI sales tools help sales reps focus on the leads most likely to buy. They also optimize email sequences, suggest the best timing for follow-ups, and give insights from sales calls that make reps more effective.
Are AI sales tools safe to use with customer data?
Established platforms follow strict security and compliance standards. That said, it is important to check each vendor’s privacy policies and data-handling practices before rolling out AI sales tools across your team.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover the top 10 AI sales tools for B2B in 2025. Compare features, ratings, and benefits to boost prospecting, conversion rates, and customer engagement.
The sales tech stack is moving fast. With generative AI, predictive lead scoring, and smarter automation, sales teams now have tools that not only save time but also help reps sell more effectively. The challenge is that there are dozens of AI sales tools on the market, and not all of them actually improve the sales process.
This guide pulls together the top AI sales tools for 2025. These platforms are being used right now by sales teams to increase conversion rates, write better sales emails, improve prospecting, and keep customer engagement personal even when artificial intelligence is running in the background.
AI sales tools are software platforms that use artificial intelligence to help sales reps work smarter. They take care of repetitive tasks like sending emails or updating the CRM while also providing insights like predictive lead scoring, sales forecasting, or coaching based on real sales conversations. The goal of AI-driven sales tools is not to replace people but to give sales teams more time to focus on closing deals and building real customer relationships.
Choosing the best AI sales tools can transform the way your team approaches selling. Modern AI-powered tools use artificial intelligence and machine learning to enhance every part of the sales cyclefrom prospecting to closing deals. Instead of relying on guesswork, today’s sales software delivers data-driven insights and sales intelligence that help teams understand their customer data, refine sales processes, and improve sales performance. With features like predictive lead scoring, conversation intelligence, and real-time coaching, these platforms give sales professionals the confidence to make smarter decisions.
What sets the best AI sales tools apart is how seamlessly they fit into existing sales workflows. Whether it’s automating outreach, managing sales conversations, or enhancing customer engagement, each AI-powered sales automation platform is designed to save time while improving accuracy. By eliminating manual data entry and offering AI-powered insights, these systems act like digital sales assistant software: always on, always learning, and always improving. From analyzing sales calls to tracking lead generation and pipeline health, these tools enable sales representatives to focus on what really matters: building relationships and growing revenue.
Top-performing AI-powered sales tools enhance strategic thinking. They integrated AI features such as sentiment analysis, pipeline management, and predictive lead scoring that drive stronger customer interactions. By combining sales data, customer engagement metrics, and valuable insights, sales teams can identify high-potential leads and nurture them effectively. The result is a streamlined sales process that helps every sales professional perform at their best while maintaining the personal touch buyers expect in a digital-first world. Here are the ones topping the charts right now.
Piper is an AI SDR built to change the way B2B sales and marketing teams handle pipeline generation. Acting as a real-time sales agent, Piper engages website visitors in natural, on-brand sales conversations, qualifies leads, and routes hot prospects directly to your team. She eliminates manual data entry by syncing customer data and sales activity automatically, ensuring your CRM stays up to date without extra effort.
Built with advanced artificial intelligence and conversation intelligence, Piper uses predictive lead scoring and data-driven insights to identify high-intent buyers and accelerate lead generation. This means your sales representatives spend more time in meaningful customer interactions and less time chasing unqualified leads. As part of a modern AI-powered sales automation stack, Piper integrates smoothly into existing sales workflows, empowering your team to focus on closing deals and nurturing long-term relationships.
With AI features like automated meeting scheduling, contextual engagement, and intelligent routing, Piper acts like a true sales assistant software: one that scales personalization and enhances every stage of the pipeline. The result is stronger customer engagement, improved productivity, and a smarter approach to sales that leverages the full power of AI technology to drive revenue growth.
Best for: B2B companies that want a fully autonomous AI SDR to run lead generation and prospecting for their inbound motion.
G2 Rating: 4.9/5
Key Features:
Gong is one of the most insightful AI-powered sales tools out there for understanding buyer behavior and improving team performance. It automatically records and analyzes sales calls, emails, and sales meetings, giving reps clear, AI-powered insights into what’s actually working. With its smart AI engine, Gong takes care of the heavy lifting, which menas no more manual note taking or guesswork about which conversations lead to more deals.
Managers can leverage AI for better call coaching and pipeline visibility, while reps get real-time feedback to fine-tune their approach and focus on closing deals faster. Gong’s advanced features, like CRM integration, deal tracking, and predictive analytics, make it easy to see where opportunities are heating up across the sales pipeline.
It’s the kind of AI-powered platform that turns everyday sales efforts into smarter moves, helping teams boost sales engagement, generate more leads, and drive meaningful revenue growth without slowing down the pace of conversation.
Best for: Sales teams that want to analyze calls and emails to improve performance.
G2 Rating: 4.7/5
Key Features:
Relevance is one of those AI-powered sales tools that helps reps actually stand out in crowded inboxes. Cold outreach is never easy, but Relevance makes it feel effortless by using artificial intelligence and AI-powered insights to create emails that sound human and personalized instead of robotic. The platform’s AI engine and generative AI features craft tailored sequences that boost response rates and keep sales engagement strong.
Beyond writing better emails, Relevance gives sales representatives the data-driven insights they need to understand what is working. With predictive lead scoring and detailed analytics, teams can see which messages drive the most replies and which prospects are most likely to convert. It feels like having an AI-powered email assistant built right into your sales tool, helping your team work smarter and close more deals.
For outbound teams focused on lead generation and revenue growth, Relevance takes personalization to the next level by automating the repetitive tasks so reps can spend more time building relationships and closing deals.
Best for: Outbound sales teams that want AI-driven personalization for cold emailing.
G2 Rating: 4.5/5
Key Features:
Slack may not be the first thing that comes to mind when people think about AI-powered sales tools, but it has quickly become one of the most important parts of the modern AI platform for sales teams. With AI technology, smart alerts, and workflow automation, Slack helps teams leverage AI to stay connected, move faster, and improve sales engagement. Reps can see AI-powered insights, track progress in the sales pipeline, and get real-time updates from other AI-powered tools that keep deals moving forward.
What makes Slack such a powerful AI solution is how seamlessly it fits into existing sales efforts. It connects to CRM integrations, automates routine tasks, and eliminates manual data entry, so sales professionals can spend more time in live sales meetings and focus on closing deals. The platform’s advanced features even allow users to collaborate on call notes, analyze performance, and share takeaways from conversations without missing a beat.
Because Slack integrates with so many marketing tools, AI agents, and AI models, it becomes the communication hub that fuels smarter selling. Teams can coordinate lead generation, track keyword tracking data, and follow performance metrics that drive consistent revenue growth and sales growth. For any sales professional looking to improve productivity and work more efficiently across the sales cloud, Slack offers the structure and connectivity needed to drive more deals and keep your go-to-market engine running smoothly.
Best for: Sales teams that want real-time collaboration and AI-powered updates.
G2 Rating: 4.5/5
Key Features:
Salesforce goes beyond being a CRM by offering AI-driven sales forecasting, predictive lead scoring, and workflow automation that helps sales reps stay on top of every deal. With built-in AI technology and machine learning, Salesforce delivers accurate forecasting, smarter lead generation, and predictive lead scoring that help sales professionals focus on the right opportunities. Its AI engine automates routine tasks like logging sales calls, tracking the sales pipeline, and updating contact records, which eliminates manual data entry and gives teams more time to focus on closing deals.
As an AI platform, Salesforce combines AI-powered insights with strong CRM integration, allowing reps to see every interaction and make decisions backed by real data. Sales teams can use the platform to coordinate sales meetings, manage follow-ups, and strengthen sales engagement across multiple channels. It also supports AI agents and AI models that continuously learn from customer data to provide smarter recommendations and improve deal outcomes.
For growing teams, Salesforce offers an all-in-one AI-powered system that scales with your business. Its advanced features support sales growth, revenue growth, and collaboration across marketing and service teams. Whether you are managing a large enterprise or a fast-moving startup, Salesforce helps sales professionals turn insights into action and drive more deals across the sales cloud.
Best for: Enterprise sales teams that want an AI-powered CRM to run the full sales process.
G2 Rating: 4.4/5
Key Features:
HubSpot is one of the easiest AI-powered sales tools to set up, giving teams the perfect mix of simplicity and strength. Its intuitive design and seamless CRM integration make it easy for sales professionals to manage lead generation, track progress in the sales pipeline, and strengthen customer engagement without getting bogged down by complexity.
As part of the HubSpot Sales Hub, this AI platform uses machine learning and AI-powered insights to improve forecasting, automate outreach, and provide smarter recommendations. Reps can leverage AI to personalize communication, schedule sales meetings, and streamline sales efforts across marketing and customer success teams. The result is a more connected approach to selling that drives sales growth and revenue growth at every stage.
With advanced features like automated follow-ups, built-in AI-powered email assistants, and AI agents that optimize performance behind the scenes, HubSpot helps teams work faster and stay aligned. Whether you are sending your first campaign or managing a global pipeline, HubSpot gives every sales professional the tools and AI-powered intelligence needed to focus on what matters most closing deals and building lasting customer relationships.
Best for: Growing sales teams that need a simple but powerful AI-driven CRM.
G2 Rating: 4.4/5
Key Features:
Demandbase is one of the best AI tools for B2B teams focused on account-based marketing and sales growth. It combines automation with AI-powered insights to help reps find and engage the right accounts faster. By using predictive lead scoring and deep analytics, sales teams can identify high-intent buyers, personalize outreach, and drive stronger customer engagement across every stage of the funnel.
This platform stands out among modern sales AI tools because it turns data into action. Reps gain visibility into account activity, campaign performance, and sales conversations, which helps them focus their energy on the prospects most likely to convert. With its advanced features and powerful AI-powered analytics, Demandbase gives teams the clarity they need to boost sales engagement and accelerate pipeline results.
For large organizations, Demandbase fuels measurable revenue growth by aligning marketing and sales under one intelligent system. It’s built for teams that want to personalize at scale while improving efficiency, driving more meaningful sales conversations, and building lasting relationships with key accounts.
Best for: Enterprise sales teams focused on account-based marketing and sales.
G2 Rating: 4.4/5
Key Features:
6sense is one of the strongest AI-powered sales tools for account-based selling and a standout among the best AI tools for modern revenue teams. It uses intent data, predictive lead scoring, and AI-powered insights to help sales reps focus on the right accounts at the right time. Instead of spending hours chasing cold leads, reps can leverage AI to pinpoint in-market buyers who are ready to engage, leading to better sales engagement and faster sales growth.
The platform’s advanced features go far beyond basic automation. With AI-powered forecasting, opportunity prioritization, and data-backed recommendations, 6sense gives sales teams a clear path to closing deals more efficiently. It also helps improve sales conversations by providing context on buyer behavior, making every outreach more relevant and personalized.
For companies aiming to accelerate revenue growth, 6sense brings marketing and sales together under one intelligent AI platform. It simplifies the entire process of account-based selling, from lead generation to conversion, while ensuring every rep can act on accurate insights that drive real results.
Best for: Account-based sales teams that need intent data and predictive scoring.
G2 Rating: 4.3/5
Key Features:
Outreach is one of the most trusted AI-powered sales tools for managing prospecting workflows and improving overall sales engagement. It helps reps stay organized by running structured email sequences, tracking follow-ups, and automating repetitive tasks so they can focus on more meaningful sales conversations. With smart AI features built right in, Outreach helps teams send the right message at the right time, creating a personalized experience that still feels authentic.
This powerful AI platform uses predictive lead scoring and AI-powered insights to show reps which prospects are most likely to respond. By helping prioritize outreach, Outreach makes every step of the process more strategic and effective. The result is smoother sales processes, stronger relationships, and a clear boost in sales growth and revenue growth.
With its advanced features, easy CRM integration, and seamless connection to other sales AI tools, Outreach gives sales professionals everything they need to manage leads, schedule sales meetings, and focus on closing deals. It is one of the best AI tools for teams that want to scale prospecting without losing the human touch that drives trust and results.
Best for: Sales teams that need structured email sequences and automation.
G2 Rating: 4.3/5
Key Features:
The best AI sales tools are transforming how revenue teams operate by combining automation, analytics, and personalization. With AI-powered insights and advanced machine learning, sales teams can better understand customer interactions, improve sales intelligence, and drive measurable sales performance. These platforms go beyond saving time by unlocking smarter ways to sell, nurture, and close deals.
Each tool offers its own advanced features designed to boost customer engagement and streamline pipeline management. From real-time coaching and sentiment analysis that sharpen communication to AI writing assistants that craft personalized messages, these innovations help sales teams connect with buyers more effectively. By reducing manual effort and surfacing actionable data, these tools enable reps to focus on relationships and results.
When used together, the best AI sales platforms drive both sales growth and long-term revenue growth. They give leaders the visibility they need to make better decisions, track performance with keyword tracking and analytics, and empower teams to continuously improve. Whether your goal is to optimize sales intelligence, strengthen collaboration, or refine strategy, these AI-powered systems deliver the clarity and confidence needed to thrive in today’s competitive market.
Best for: Companies that want to connect marketing automation with B2B sales.
G2 Rating: 4.1/5
Key Features:
With so many AI-powered sales platforms on the market, finding the right fit for your team can feel overwhelming. Each tool promises AI-powered insights, smarter automation, and stronger customer engagement, but the real key is choosing a solution that aligns with your specific goals. The best AI sales tools should enhance how your team already works, not complicate your sales processes or slow down productivity.
Before making a decision, take time to understand what kind of value you want to create. Some teams need better pipeline management and forecasting, while others are looking for ways to improve sales performance or gain deeper sales intelligence from customer interactions. A clear sense of your priorities will make it easier to identify which AI-powered platform fits your needs and supports long-term sales growth.
Finally, don’t overlook usability and support. Even the most advanced machine learning systems and AI features are only valuable if your sales professionals can use them confidently. Look for tools with intuitive interfaces, strong onboarding resources, and real-world reviews that reflect how teams like yours actually succeed with the product.
What makes an AI sales tool different from regular sales software?
Traditional sales software helps manage data and workflows, but AI sales tools actively analyze, generate, and optimize. They use artificial intelligence to write sales emails, predict which leads are most likely to convert, and even coach reps on sales conversations.
Can AI sales tools really personalize outreach at scale?
Yes. With generative AI, sales teams can send messages that adapt to each prospect. This makes outreach feel tailored without requiring reps to spend hours writing one-to-one messages.
How do AI sales tools improve conversion rates?
By using predictive lead scoring and analytics, AI sales tools help sales reps focus on the leads most likely to buy. They also optimize email sequences, suggest the best timing for follow-ups, and give insights from sales calls that make reps more effective.
Are AI sales tools safe to use with customer data?
Established platforms follow strict security and compliance standards. That said, it is important to check each vendor’s privacy policies and data-handling practices before rolling out AI sales tools across your team.
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The sales tech stack is moving fast. With generative AI, predictive lead scoring, and smarter automation, sales teams now have tools that not only save time but also help reps sell more effectively. The challenge is that there are dozens of AI sales tools on the market, and not all of them actually improve the sales process.
This guide pulls together the top AI sales tools for 2025. These platforms are being used right now by sales teams to increase conversion rates, write better sales emails, improve prospecting, and keep customer engagement personal even when artificial intelligence is running in the background.
AI sales tools are software platforms that use artificial intelligence to help sales reps work smarter. They take care of repetitive tasks like sending emails or updating the CRM while also providing insights like predictive lead scoring, sales forecasting, or coaching based on real sales conversations. The goal of AI-driven sales tools is not to replace people but to give sales teams more time to focus on closing deals and building real customer relationships.
Choosing the best AI sales tools can transform the way your team approaches selling. Modern AI-powered tools use artificial intelligence and machine learning to enhance every part of the sales cyclefrom prospecting to closing deals. Instead of relying on guesswork, today’s sales software delivers data-driven insights and sales intelligence that help teams understand their customer data, refine sales processes, and improve sales performance. With features like predictive lead scoring, conversation intelligence, and real-time coaching, these platforms give sales professionals the confidence to make smarter decisions.
What sets the best AI sales tools apart is how seamlessly they fit into existing sales workflows. Whether it’s automating outreach, managing sales conversations, or enhancing customer engagement, each AI-powered sales automation platform is designed to save time while improving accuracy. By eliminating manual data entry and offering AI-powered insights, these systems act like digital sales assistant software: always on, always learning, and always improving. From analyzing sales calls to tracking lead generation and pipeline health, these tools enable sales representatives to focus on what really matters: building relationships and growing revenue.
Top-performing AI-powered sales tools enhance strategic thinking. They integrated AI features such as sentiment analysis, pipeline management, and predictive lead scoring that drive stronger customer interactions. By combining sales data, customer engagement metrics, and valuable insights, sales teams can identify high-potential leads and nurture them effectively. The result is a streamlined sales process that helps every sales professional perform at their best while maintaining the personal touch buyers expect in a digital-first world. Here are the ones topping the charts right now.
Piper is an AI SDR built to change the way B2B sales and marketing teams handle pipeline generation. Acting as a real-time sales agent, Piper engages website visitors in natural, on-brand sales conversations, qualifies leads, and routes hot prospects directly to your team. She eliminates manual data entry by syncing customer data and sales activity automatically, ensuring your CRM stays up to date without extra effort.
Built with advanced artificial intelligence and conversation intelligence, Piper uses predictive lead scoring and data-driven insights to identify high-intent buyers and accelerate lead generation. This means your sales representatives spend more time in meaningful customer interactions and less time chasing unqualified leads. As part of a modern AI-powered sales automation stack, Piper integrates smoothly into existing sales workflows, empowering your team to focus on closing deals and nurturing long-term relationships.
With AI features like automated meeting scheduling, contextual engagement, and intelligent routing, Piper acts like a true sales assistant software: one that scales personalization and enhances every stage of the pipeline. The result is stronger customer engagement, improved productivity, and a smarter approach to sales that leverages the full power of AI technology to drive revenue growth.
Best for: B2B companies that want a fully autonomous AI SDR to run lead generation and prospecting for their inbound motion.
G2 Rating: 4.9/5
Key Features:
Gong is one of the most insightful AI-powered sales tools out there for understanding buyer behavior and improving team performance. It automatically records and analyzes sales calls, emails, and sales meetings, giving reps clear, AI-powered insights into what’s actually working. With its smart AI engine, Gong takes care of the heavy lifting, which menas no more manual note taking or guesswork about which conversations lead to more deals.
Managers can leverage AI for better call coaching and pipeline visibility, while reps get real-time feedback to fine-tune their approach and focus on closing deals faster. Gong’s advanced features, like CRM integration, deal tracking, and predictive analytics, make it easy to see where opportunities are heating up across the sales pipeline.
It’s the kind of AI-powered platform that turns everyday sales efforts into smarter moves, helping teams boost sales engagement, generate more leads, and drive meaningful revenue growth without slowing down the pace of conversation.
Best for: Sales teams that want to analyze calls and emails to improve performance.
G2 Rating: 4.7/5
Key Features:
Relevance is one of those AI-powered sales tools that helps reps actually stand out in crowded inboxes. Cold outreach is never easy, but Relevance makes it feel effortless by using artificial intelligence and AI-powered insights to create emails that sound human and personalized instead of robotic. The platform’s AI engine and generative AI features craft tailored sequences that boost response rates and keep sales engagement strong.
Beyond writing better emails, Relevance gives sales representatives the data-driven insights they need to understand what is working. With predictive lead scoring and detailed analytics, teams can see which messages drive the most replies and which prospects are most likely to convert. It feels like having an AI-powered email assistant built right into your sales tool, helping your team work smarter and close more deals.
For outbound teams focused on lead generation and revenue growth, Relevance takes personalization to the next level by automating the repetitive tasks so reps can spend more time building relationships and closing deals.
Best for: Outbound sales teams that want AI-driven personalization for cold emailing.
G2 Rating: 4.5/5
Key Features:
Slack may not be the first thing that comes to mind when people think about AI-powered sales tools, but it has quickly become one of the most important parts of the modern AI platform for sales teams. With AI technology, smart alerts, and workflow automation, Slack helps teams leverage AI to stay connected, move faster, and improve sales engagement. Reps can see AI-powered insights, track progress in the sales pipeline, and get real-time updates from other AI-powered tools that keep deals moving forward.
What makes Slack such a powerful AI solution is how seamlessly it fits into existing sales efforts. It connects to CRM integrations, automates routine tasks, and eliminates manual data entry, so sales professionals can spend more time in live sales meetings and focus on closing deals. The platform’s advanced features even allow users to collaborate on call notes, analyze performance, and share takeaways from conversations without missing a beat.
Because Slack integrates with so many marketing tools, AI agents, and AI models, it becomes the communication hub that fuels smarter selling. Teams can coordinate lead generation, track keyword tracking data, and follow performance metrics that drive consistent revenue growth and sales growth. For any sales professional looking to improve productivity and work more efficiently across the sales cloud, Slack offers the structure and connectivity needed to drive more deals and keep your go-to-market engine running smoothly.
Best for: Sales teams that want real-time collaboration and AI-powered updates.
G2 Rating: 4.5/5
Key Features:
Salesforce goes beyond being a CRM by offering AI-driven sales forecasting, predictive lead scoring, and workflow automation that helps sales reps stay on top of every deal. With built-in AI technology and machine learning, Salesforce delivers accurate forecasting, smarter lead generation, and predictive lead scoring that help sales professionals focus on the right opportunities. Its AI engine automates routine tasks like logging sales calls, tracking the sales pipeline, and updating contact records, which eliminates manual data entry and gives teams more time to focus on closing deals.
As an AI platform, Salesforce combines AI-powered insights with strong CRM integration, allowing reps to see every interaction and make decisions backed by real data. Sales teams can use the platform to coordinate sales meetings, manage follow-ups, and strengthen sales engagement across multiple channels. It also supports AI agents and AI models that continuously learn from customer data to provide smarter recommendations and improve deal outcomes.
For growing teams, Salesforce offers an all-in-one AI-powered system that scales with your business. Its advanced features support sales growth, revenue growth, and collaboration across marketing and service teams. Whether you are managing a large enterprise or a fast-moving startup, Salesforce helps sales professionals turn insights into action and drive more deals across the sales cloud.
Best for: Enterprise sales teams that want an AI-powered CRM to run the full sales process.
G2 Rating: 4.4/5
Key Features:
HubSpot is one of the easiest AI-powered sales tools to set up, giving teams the perfect mix of simplicity and strength. Its intuitive design and seamless CRM integration make it easy for sales professionals to manage lead generation, track progress in the sales pipeline, and strengthen customer engagement without getting bogged down by complexity.
As part of the HubSpot Sales Hub, this AI platform uses machine learning and AI-powered insights to improve forecasting, automate outreach, and provide smarter recommendations. Reps can leverage AI to personalize communication, schedule sales meetings, and streamline sales efforts across marketing and customer success teams. The result is a more connected approach to selling that drives sales growth and revenue growth at every stage.
With advanced features like automated follow-ups, built-in AI-powered email assistants, and AI agents that optimize performance behind the scenes, HubSpot helps teams work faster and stay aligned. Whether you are sending your first campaign or managing a global pipeline, HubSpot gives every sales professional the tools and AI-powered intelligence needed to focus on what matters most closing deals and building lasting customer relationships.
Best for: Growing sales teams that need a simple but powerful AI-driven CRM.
G2 Rating: 4.4/5
Key Features:
Demandbase is one of the best AI tools for B2B teams focused on account-based marketing and sales growth. It combines automation with AI-powered insights to help reps find and engage the right accounts faster. By using predictive lead scoring and deep analytics, sales teams can identify high-intent buyers, personalize outreach, and drive stronger customer engagement across every stage of the funnel.
This platform stands out among modern sales AI tools because it turns data into action. Reps gain visibility into account activity, campaign performance, and sales conversations, which helps them focus their energy on the prospects most likely to convert. With its advanced features and powerful AI-powered analytics, Demandbase gives teams the clarity they need to boost sales engagement and accelerate pipeline results.
For large organizations, Demandbase fuels measurable revenue growth by aligning marketing and sales under one intelligent system. It’s built for teams that want to personalize at scale while improving efficiency, driving more meaningful sales conversations, and building lasting relationships with key accounts.
Best for: Enterprise sales teams focused on account-based marketing and sales.
G2 Rating: 4.4/5
Key Features:
6sense is one of the strongest AI-powered sales tools for account-based selling and a standout among the best AI tools for modern revenue teams. It uses intent data, predictive lead scoring, and AI-powered insights to help sales reps focus on the right accounts at the right time. Instead of spending hours chasing cold leads, reps can leverage AI to pinpoint in-market buyers who are ready to engage, leading to better sales engagement and faster sales growth.
The platform’s advanced features go far beyond basic automation. With AI-powered forecasting, opportunity prioritization, and data-backed recommendations, 6sense gives sales teams a clear path to closing deals more efficiently. It also helps improve sales conversations by providing context on buyer behavior, making every outreach more relevant and personalized.
For companies aiming to accelerate revenue growth, 6sense brings marketing and sales together under one intelligent AI platform. It simplifies the entire process of account-based selling, from lead generation to conversion, while ensuring every rep can act on accurate insights that drive real results.
Best for: Account-based sales teams that need intent data and predictive scoring.
G2 Rating: 4.3/5
Key Features:
Outreach is one of the most trusted AI-powered sales tools for managing prospecting workflows and improving overall sales engagement. It helps reps stay organized by running structured email sequences, tracking follow-ups, and automating repetitive tasks so they can focus on more meaningful sales conversations. With smart AI features built right in, Outreach helps teams send the right message at the right time, creating a personalized experience that still feels authentic.
This powerful AI platform uses predictive lead scoring and AI-powered insights to show reps which prospects are most likely to respond. By helping prioritize outreach, Outreach makes every step of the process more strategic and effective. The result is smoother sales processes, stronger relationships, and a clear boost in sales growth and revenue growth.
With its advanced features, easy CRM integration, and seamless connection to other sales AI tools, Outreach gives sales professionals everything they need to manage leads, schedule sales meetings, and focus on closing deals. It is one of the best AI tools for teams that want to scale prospecting without losing the human touch that drives trust and results.
Best for: Sales teams that need structured email sequences and automation.
G2 Rating: 4.3/5
Key Features:
The best AI sales tools are transforming how revenue teams operate by combining automation, analytics, and personalization. With AI-powered insights and advanced machine learning, sales teams can better understand customer interactions, improve sales intelligence, and drive measurable sales performance. These platforms go beyond saving time by unlocking smarter ways to sell, nurture, and close deals.
Each tool offers its own advanced features designed to boost customer engagement and streamline pipeline management. From real-time coaching and sentiment analysis that sharpen communication to AI writing assistants that craft personalized messages, these innovations help sales teams connect with buyers more effectively. By reducing manual effort and surfacing actionable data, these tools enable reps to focus on relationships and results.
When used together, the best AI sales platforms drive both sales growth and long-term revenue growth. They give leaders the visibility they need to make better decisions, track performance with keyword tracking and analytics, and empower teams to continuously improve. Whether your goal is to optimize sales intelligence, strengthen collaboration, or refine strategy, these AI-powered systems deliver the clarity and confidence needed to thrive in today’s competitive market.
Best for: Companies that want to connect marketing automation with B2B sales.
G2 Rating: 4.1/5
Key Features:
With so many AI-powered sales platforms on the market, finding the right fit for your team can feel overwhelming. Each tool promises AI-powered insights, smarter automation, and stronger customer engagement, but the real key is choosing a solution that aligns with your specific goals. The best AI sales tools should enhance how your team already works, not complicate your sales processes or slow down productivity.
Before making a decision, take time to understand what kind of value you want to create. Some teams need better pipeline management and forecasting, while others are looking for ways to improve sales performance or gain deeper sales intelligence from customer interactions. A clear sense of your priorities will make it easier to identify which AI-powered platform fits your needs and supports long-term sales growth.
Finally, don’t overlook usability and support. Even the most advanced machine learning systems and AI features are only valuable if your sales professionals can use them confidently. Look for tools with intuitive interfaces, strong onboarding resources, and real-world reviews that reflect how teams like yours actually succeed with the product.
What makes an AI sales tool different from regular sales software?
Traditional sales software helps manage data and workflows, but AI sales tools actively analyze, generate, and optimize. They use artificial intelligence to write sales emails, predict which leads are most likely to convert, and even coach reps on sales conversations.
Can AI sales tools really personalize outreach at scale?
Yes. With generative AI, sales teams can send messages that adapt to each prospect. This makes outreach feel tailored without requiring reps to spend hours writing one-to-one messages.
How do AI sales tools improve conversion rates?
By using predictive lead scoring and analytics, AI sales tools help sales reps focus on the leads most likely to buy. They also optimize email sequences, suggest the best timing for follow-ups, and give insights from sales calls that make reps more effective.
Are AI sales tools safe to use with customer data?
Established platforms follow strict security and compliance standards. That said, it is important to check each vendor’s privacy policies and data-handling practices before rolling out AI sales tools across your team.
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