Understanding Digital Body Language

Understanding Digital Body Language

Learn from Ural Cebeci, SVP Marketing, Global Demand Generation at Braze about understanding digital body language and delivering value through personalization.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Ural Cebeci, SVP Marketing, Global Demand Generation at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels.

Ural shares his perspective on the challenges and hesitations surrounding personalization, and his thoughts on how to move forward. He also dives into understanding digital body language and customer signals.

Key Takeaways:

  • A good demand strategy requires two things: GTM alignment and having the infrastructure to understand the business through data. 
  • To have a strong brand, you need healthy, long-term customer relationships, which requires understanding digital body language and customer signals. 
  • Marketers have valid hesitations around personalization, due to compliance and data privacy issues, and fear of eroding customer trust. As a result, using channels to continually get consent from customers and actually delivering value is key.

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Understanding Digital Body Language

Learn from Ural Cebeci, SVP Marketing, Global Demand Generation at Braze about understanding digital body language and delivering value through personalization.

Ian Faison
Ian Faison
No items found.
Understanding Digital Body Language
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Ural Cebeci, SVP Marketing, Global Demand Generation at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels.

Ural shares his perspective on the challenges and hesitations surrounding personalization, and his thoughts on how to move forward. He also dives into understanding digital body language and customer signals.

Key Takeaways:

  • A good demand strategy requires two things: GTM alignment and having the infrastructure to understand the business through data. 
  • To have a strong brand, you need healthy, long-term customer relationships, which requires understanding digital body language and customer signals. 
  • Marketers have valid hesitations around personalization, due to compliance and data privacy issues, and fear of eroding customer trust. As a result, using channels to continually get consent from customers and actually delivering value is key.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Understanding Digital Body Language

Learn from Ural Cebeci, SVP Marketing, Global Demand Generation at Braze about understanding digital body language and delivering value through personalization.

Ian Faison
Ian Faison
No items found.
Understanding Digital Body Language
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Ural Cebeci, SVP Marketing, Global Demand Generation at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels.

Ural shares his perspective on the challenges and hesitations surrounding personalization, and his thoughts on how to move forward. He also dives into understanding digital body language and customer signals.

Key Takeaways:

  • A good demand strategy requires two things: GTM alignment and having the infrastructure to understand the business through data. 
  • To have a strong brand, you need healthy, long-term customer relationships, which requires understanding digital body language and customer signals. 
  • Marketers have valid hesitations around personalization, due to compliance and data privacy issues, and fear of eroding customer trust. As a result, using channels to continually get consent from customers and actually delivering value is key.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Understanding Digital Body Language

Learn from Ural Cebeci, SVP Marketing, Global Demand Generation at Braze about understanding digital body language and delivering value through personalization.

Understanding Digital Body Language
Ian Faison
Ian Faison
|
March 28, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Ural Cebeci, SVP Marketing, Global Demand Generation at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels.

Ural shares his perspective on the challenges and hesitations surrounding personalization, and his thoughts on how to move forward. He also dives into understanding digital body language and customer signals.

Key Takeaways:

  • A good demand strategy requires two things: GTM alignment and having the infrastructure to understand the business through data. 
  • To have a strong brand, you need healthy, long-term customer relationships, which requires understanding digital body language and customer signals. 
  • Marketers have valid hesitations around personalization, due to compliance and data privacy issues, and fear of eroding customer trust. As a result, using channels to continually get consent from customers and actually delivering value is key.

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