This episode features an interview with Ural Cebeci, SVP Marketing, Global Demand Generation at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels.

Ural shares his perspective on the challenges and hesitations surrounding personalization, and his thoughts on how to move forward. He also dives into understanding digital body language and customer signals.

Key Takeaways:

• A good demand strategy requires two things: GTM alignment and having the infrastructure to understand the business through data. 
• To have a strong brand, you need healthy, long-term customer relationships, which requires understanding digital body language and customer signals. 
• Marketers have valid hesitations around personalization, due to compliance and data privacy issues, and fear of eroding customer trust. As a result, using channels to continually get consent from customers and actually delivering value is key.

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