Unlocking Greater Marketing Potential: Operationalizing Your ICP
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
Ian Faison
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Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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