Unlocking Greater Marketing Potential: Operationalizing Your ICP
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
Ian Faison
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Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
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Learn from Henry Wagner, CMO of Megaport, about how creativity, calculated risk-taking, and disciplined experimentation help modern B2B marketing teams stand out.
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Learn from Greer Lynch, VP of Marketing at Reprise, about building enterprise-ready marketing engines rooted in community, thought leadership, and disciplined experimentation.
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Learn from Phyllis Fang, Head of Marketing at Transcend, about building modern B2B marketing engines that scale with clarity and discipline.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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