Unlocking Greater Marketing Potential: Operationalizing Your ICP
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
Ian Faison
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Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
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Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
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Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
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Learn from Bruce Cleveland, CEO of Traction Gap Partners, about market engineering and what it takes to succeed as a startup.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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