Using Neuroscience to Understand Your Customer

Brad Rinklin, CMO at Infoblox, shares what makes a great marketer better than the average marketer.

Ian Faison

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This episode features an interview with Esther-Mireya Tejeda, CMO at Anywhere Real Estate Inc., a leader of integrated residential real estate services, whose portfolio includes some of the most recognized brands in real estate. 

In this episode, Esther-Mireya discusses how marketers should consider themselves “business psychologists” and shares how she is incorporating neuroscience research when creating customer personas.

Key Takeaways:

Buying decisions for customers often have more to do with subconscious, emotional drivers that cannot be articulated in surveys or focus groups.
Marketers should think about themselves as “business psychologists”, and can use neuroscience to better understand subconscious drivers for their customers.
Marketers need to maintain connectivity to business objectives and avoid the trap of short-term thinking.

Using Neuroscience to Understand Your Customer

Brad Rinklin, CMO at Infoblox, shares what makes a great marketer better than the average marketer.

Ian Faison

No items found.

Using Neuroscience to Understand Your Customer

Key Takeaways:

Buying decisions for customers often have more to do with subconscious, emotional drivers that cannot be articulated in surveys or focus groups.
Marketers should think about themselves as “business psychologists”, and can use neuroscience to better understand subconscious drivers for their customers.
Marketers need to maintain connectivity to business objectives and avoid the trap of short-term thinking.

Using Neuroscience to Understand Your Customer

Brad Rinklin, CMO at Infoblox, shares what makes a great marketer better than the average marketer.

Ian Faison

No items found.

Table of Contents

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Key Takeaways:

Buying decisions for customers often have more to do with subconscious, emotional drivers that cannot be articulated in surveys or focus groups.
Marketers should think about themselves as “business psychologists”, and can use neuroscience to better understand subconscious drivers for their customers.
Marketers need to maintain connectivity to business objectives and avoid the trap of short-term thinking.

Using Neuroscience to Understand Your Customer

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