This episode features an interview with Thea Hayden, CMO at Cognizant, a  leading professional services company that brings deep technology and industry expertise together to help our clients transform and stay ahead. 

Thea discusses the importance of a strong partnership with IT, and the significance of multi-channel tactics. She also shares insights into experiential marketing tactics and her commitment to fostering a culture of experimentation and fun within her marketing team. 

Key Takeaways:

• We often discuss building strong relationships with the CFO, but investing in your relationship with your CIO is essential too, since the martech stack is so crucial to success. 
• Overindexing on any strength will make it your weakness; nothing works in isolation and a multichannel approach is necessary. 
• AI may be the death of spray and pray tactics and broad reach marketing, since personalization will be so much easier and more successful.