This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus.

In this episode, Anthony shares the many benefits of companies distributing content on their own domains, the idea of a more efficient content feedback loop, and how owned media is the way forward.

Key Takeaways:

• The old marketing playbook no longer works. Marketers need to be asking: How can we tell more and better stories about our brand and our customers? How can we entertain and educate our prospects? The marketing industry is hungry for authenticity, so let’s create compelling content and utilize more marketing automation strategies. 
• Unearth peer-driven insights. If we can learn from what we’re all doing in real time, we can fundamentally change how we think about how we’re serving the right information to the right people by utilizing our peers through their expertise and insights.
• Owned media is the way forward. AudiencePlus is going all in on content production and events to champion brands to own their media channels.