The Customer Journey Isn’t a Funnel - It’s a Spiral
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
Ian Faison
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Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
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Learn from Henry Wagner, CMO of Megaport, about how creativity, calculated risk-taking, and disciplined experimentation help modern B2B marketing teams stand out.
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Learn from Greer Lynch, VP of Marketing at Reprise, about building enterprise-ready marketing engines rooted in community, thought leadership, and disciplined experimentation.
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Learn from Phyllis Fang, Head of Marketing at Transcend, about building modern B2B marketing engines that scale with clarity and discipline.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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