This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.

In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.

Key Takeaways:

• The traditional funnel may not be the best way to think about the customer journey; it is more like a spiral. 
• It’s better to invest heavily in a few meaningful events, than to do many events each year. 
• As a new CMO, don’t be afraid to be vocal on what could be better across functions.