Why Brand is Your Organizational Glue
Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Ian Faison
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Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Key Takeaways
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Learn from Dario Ambrosini, CMO at Propel Software, about merging categories and the art of selling to complex buying committees.
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Tami Cannizzaro, Chief Marketing Officer at Thryv, shares how her team focuses on revenue first and builds marketing strategies around what drives impact for SMBs.
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Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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