How to Maximize ROI from ABM

Learn how to optimize your ABM program and how to measure ROI so everyone across the organization can understand.


Corrina Owens
Senior ABM Manager
Sarah McConnell
Vice President, Demand Generation



As the economy has shifted, it’s clear that pipeline generation has become the hottest priority for CMOs. CMOs and Demand Gen professionals are being asked to hit the same or higher pipeline targets with even tighter budgets. So how do you grow pipeline the most efficiently? Account-based marketing.  In this webinar you’ll learn:

  • Common ABM Challenges and Optimizing your Program 
  • How ABM helps you make the most of your marketing budget
  • Measuring ROI and Communicating Success

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