The 5 Pillars of the Pipeline Cloud

Learn the 5 pillars of the Pipeline Cloud that are guaranteed to generate more pipeline for modern revenue teams.


Sarah McConnell
Vice President, Demand Generation
Robert Zimmermann
Chief Revenue Offier



As we look at the world around us, it’s clear there has been a seismic shift in B2B buyer behavior. Buyers are more self-sufficient, they care deeply about their privacy, and they expect immediate answers. But despite changing behavior, the age-old pipeline generation process has remained untouched. We’re gating our content and even our sales teams, and it’s costing us all pipeline. Our buyers have adapted and so must we.

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