Emplifi drives 15x pipeline growth with Piper the AI SDR Agent
Scaling pipeline stalled in a global, resource-constrained world
Before adopting Piper the AI SDR Agent, Emplifi faced a familiar challenge: strong inbound demand, but limited ability to capture and convert it efficiently at scale.
Global coverage gaps limited growth
Emplifi lacked consistent SDR coverage across key regions like APAC, Brazil, and ANZ, making it difficult to engage inbound leads in real time or in their native language.
SDRs were stretched too thin
The SDR team was responsible for everything, from handling inbound, supporting outbound, and driving event pipeline. As a result, high-value work competed with repetitive, manual tasks.
Inbound leads weren’t consistently captured
Without always-on engagement, high-intent buyers visiting the website or engaging with campaigns often went unworked or experienced delays.
Events were high effort, low efficiency
Pre- and post-event outreach required significant manual effort, limiting the number of meetings booked and reducing overall ROI from events.
Hiring Piper to scale pipeline without scaling headcount
To extend their team and modernize their pipe gen motion, Emplifi partnered with Qualified to launch Emmy, their AI SDR agent.
Emmy quickly became an always-on teammate. She meets buyers in the moment, creates new pipeline, and gives the team a way to scale their impact without scaling headcount.
One of the biggest unlocks? Events.
Instead of relying on SDRs to manually coordinate outreach, scheduling, and follow-up, Emmy now owns the entire lifecycle. She books meetings before events, re-engages prospects after, and ensures no opportunity slips through the cracks.
At the same time, she’s operating across every channel and region, engaging buyers the moment they show intent. Here’s what that looks like in practice:
Capturing inbound, instantly
- Engaging website visitors the moment they arrive
- Following up with prospects who didn’t convert the first time
- Ensuring no high-intent buyer goes unworked
Scaling globally without headcount
- Operating 24/7 across time zones
- Engaging buyers in their native language
- Creating coverage in regions without local SDRs
Qualifying and routing with precision
- Filtering out noise from unqualified inquiries
- Routing high-intent pipeline directly to the right reps
Fast to launch, built to scale
Emplifi didn’t start with a full transformation. Instead, they started with focused use cases and expanded quickly once they saw how quickly Emmy learns.
They launched Emmy across website conversations and form follow-up, then rapidly scaled into email, event outreach, and global campaigns.
With deep integration into Salesforce and Marketo, Emmy fits seamlessly into existing workflows, allowing the team to move fast without disruption.
And unlike hiring and ramping SDRs, Emmy delivers immediate impact, all while continuously improving over time.
Driving more revenue with fewer resources
Since launching Emmy, Emplifi has seen significant improvements across their inbound motion:
Massive pipeline growth
- 15X YoY growth in pipeline generated
- 10X YoY increase in closed-won revenue
Increased opportunities created
- 25% QoQ growth
- 10X YoY growth
Gains in team efficiency
- 20% reduction in headcount
- 22% increase in pipeline creation
Emmy now delivers the output of multiple full-time SDRs, while freeing the team to focus on closing revenue.
From inbound motion to agentic marketing engine
For Emplifi, Qualified isn’t just a tool, it’s the foundation of a broader shift to agentic marketing.
By combining Emmy the AI SDR agent with their existing tech stack, the team is building a system that can scale pipeline far beyond the limits of human bandwidth.
What’s next?
- Expanding into multimodal engagement with voice and video
- Deeper personalization using intent and account data
- A fully autonomous inbound funnel
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