Introducing a more efficient, scalable inbound motion

To overcome these challenges, Unisys hired Piper the AI SDR Agent to own their inbound motion, enabling 24/7, real-time engagement across channels.

Today, Piper engages every inbound visitor the moment they arrive, ensuring no opportunity is missed.

Real-time conversations

• Buyers are engaged instantly, without waiting for SDR availability
• High-intent visitors are guided to next steps in the moment

Personalization at scale

• Conversations adapt dynamically based on behavior, data integrations, and context
• Experiences are tailored across segments, industries, use cases, and regions

Global, multilingual engagement

• Piper communicates with Unisys buyers in their preferred languages
• Consistent engagement is maintained across time zones without added SDR headcount

Continuous, multi-channel conversations

• Conversations extend into buyers’ email inboxes, maintaining momentum beyond the initial visit
• Instead of static nurture, buyers receive personalized one-to-one follow-up

A fast, flexible rollout built for enterprise scale

The Unisys team approached training Piper the AI SDR Agent just like they would a human SDR. They trained her on the Unisys brand and business units, and created rules of engagement so every interaction felt consistent and on-brand.

Getting started was simple. Piper was quickly connected to Unisys’ go-to-market systems (including Salesforce, their website, and other data sources), giving her the context needed to engage buyers in a personalized way. From day one, she brought a broader, more consistent understanding of the business from day one.

From there, the rollout was designed to scale:

Crawl, walk, run approach

Test and refine before launching broadly, with A/B testing to validate performance early.

Continuous optimization

Layer in targeting, conversational goals, and personalization to improve engagement over time.

Less manual overhead

As Piper learned, the team reduced guardrails while increasing accuracy, delivering a level of consistency and knowledge no individual SDR could match.

Driving measurable pipeline impact

Since hiring Piper the AI SR Agent, Unisys has transformed its inbound funnel:

• 200% increase in meetings booked year-over-year
• $181M+ in pipeline influenced

By leaning into agentic marketing with Qualified, Unisys reduced reliance on manual processes, freeing up both marketing and sales to focus on higher-value work.

With real-time engagement and better qualification, Unisys now delivers higher-quality leads to sales. Sales teams receive more context, fewer unqualified meetings, and more consistent engagement, driving stronger alignment and trust across teams.

Building toward the future of agentic marketing

For Unisys, this is just the beginning.

The team is continuing to expand Piper’s role across their inbound motion, building more connected, real-time experiences that extend across channels and the buyer journey.

Next, they’re focused on:

• Bringing multimodal engagement to the website: Enabling real-time conversations that feel more natural, interactive, and human.
• Expanding their use of Piper Email: Scaling agentic nurture journeys that continue conversations beyond the website.‍
• Deepening personalization with richer data: Leveraging more signals to deliver highly contextual, relevant experiences at scale.

The long-term vision is a fully autonomous inbound engine—one that continuously engages, qualifies, and converts buyers across every channel, adapting in real time to how modern buyers want to engage.