What is it: The Open Oppty Fast Lane is your all-hands-on-deck Experience. You have a known visitor on your site and that visitor is associated with an Account with an open Opportunity. Skip the bot, get them routed to your Sales team, and give this visitor the white-glove treatment.
Where to use it: Use this experience across your website for all contacts associated with an open opportunity. Remember, routing is key. Route the conversation to the Opportunity owner so they can have contextual, productive sales conversations.
Why do it: Deals progress when conversations happen. Leverage that magic moment when your opportunity is on your site, exploring your product, and turn it into a real-time sales conversation.
The business impact: Your Account Executives and sales team get connected immediately with contacts that are in their pipeline, and improve their chances of progressing their deals through the sales cycle.
An analysis of B2B sales cycles shows that on average, only 6% of opportunities convert to deals, and it takes an average of 18 days to convert. - Salesforce
We've broken down how to build The Open Opportunity Fastlane in a few easy steps.
Companies like Staffbase are doing The Open Opportunity Fast Lane to meet with contacts that are in their pipeline and progress deals through the sales cycle.