Thursday, April 11th, 10am - 1pm PT | Virtual Event

Pipeline Summit Spring 2024

Join hundreds of revenue leaders to learn how the world's best B2B marketers are tackling their pipeline problems and see which pipeline playbooks they can't live without.

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Meet the Fall ‘23 
pipeline powerhouses

Udi Ledergor
Chief Evangelist

Jon Miller
CMO

Sara Varni
CMO

Alison Murdock
Fractional CMO

Jane Alexander
CMO

Kraig Swensrud
Founder & CEO

Maura Rivera
CMO

Meet the pipeline powerhouses

We're gathering some brilliant marketing minds to share their thoughts, playbooks, and strategies on all things pipeline generation.

Ariel Kelman
CMO
Elizabeth Maxson Martinet
CMO
Jim Sinai
CMO
Chris Walker
CEO
Nani Shaffer
CMO
Trinity Nguyen
VP of Marketing
Sarah Sehgal
Director of Growth Marketing
Courtney Smith
Sr. Product Marketing Manager
Matt Heinz
Founder & President
Kraig Swensrud
Co-founder & CEO
Sean Whiteley
Co-founder
Maura Rivera
CMO
Sarah McConnell
VP of Demand Gen
Kieran Snaith
VP of RevOps

Get inside the heads of leaders in pipeline generation

Last year, we were joined by companies like Gong, Clari, and Salesforce to get inside the minds of the leaders shaping the pipe gen strategies of the future. Take a look at some of our biggest learnings with our CMO, Maura Rivera, and VP of Demand Gen, Sarah McConnell.

Expert advice for your pipeline problems

From tactical guides on pipeline modeling to candid conversations with CMOs, learn how to close your pipeline gaps and set your business up for success in 2024.

CMOs sound off on the pipeline problem

Hear what’s top of mind for today’s top CMOs as they discuss the specific challenges facing modern marketers. Learn how they’re closing pipeline gaps with fresh strategies and AI-fueled tech stacks, all with fewer resources (and higher pipeline targets!) than ever before.

Practical blueprints and strategies

Join marketing leaders for tangible takeaways and guides on the topics that keep you up at night like generating more predictable pipeline, running weekly cross-functional alignment syncs, and what marketers need to prepare for in a cookie-less future.

All in on cross-functional alignment

All of this talking means nothing if you don’t have a solid strategy for aligning your teams and putting playbooks into action. Join some of the top voices in Demand Gen as they discuss the good, the bad, and the ugly of trying to get everyone marching in the same direction.

Explore the agenda

We like to keep things fast-paced at Pipeline Summit, so you’ll find our agenda packed with thought leadership panels, quick-hit best practice sessions, and cross-functional alignment topics that help us all strengthen our revenue game.

The State of Pipeline Generation, Spring '24

No B2B marketer is immune to the pipeline problem–you're either missing your pipeline targets or you hit them and you're reawarded with bigger goals. Hear how Salesforce thinks about modern pipeline generation and how to close those gaps in the Age of AI.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:00am - 10:25am PT
Speakers:
Ariel Kelman
CMO, Salesforce
Kraig Swensrud
Founder & CEO, Qualified

CMO Roundtable: The Pipeline Problem

CMOs are staring down a lot of challenges this year. Budgets are tighter than ever, but pipe targets keep increasing. Hear how these CMOs are thinking about increasing both their quality and quantity of pipe in 2024.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:25 am - 10:55 am PT
Speakers:
Matt Heinz
Founder & President, Heinz Marketing
Elizabeth Maxson Martinet
CMO, Tableau
Jim Sinai
CMO, Vanilla
Maura Rivera
CMO, Qualified

The Future of B2B Marketing

The old way of B2B marketing is dead. Join two of the minds that helped write the original playbook for B2B marketers and hear why their mindsets have shifted, what lies ahead, and how the role of the CMO has shifted rapidly in the last few years.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:55 am - 11:30 am PT
Speakers:
Chris Walker
CEO, Passeto GTM Strategy
Sean Whiteley
Founder, Qualified

The Pipeline Council Blueprint

Marketing and sales alignment is a tale as old as time and modern revenue leaders know the value of buidling a scalable, reliable structure for keeping everyone on the same page. Learn how to build a Pipeline Council from the ground up and walk away with a downloadable blueprint to take back to your revenue teams.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
11:30 am - 11:50 am PT
Speakers:
Sarah Sehgal
Director of Growth Marketing, OpenSesame
Kieran Snaith
VP of RevOps, Qualified

Waterfall Wisdom: Guide to More Predictable Pipeline Modeling

Forecasting accurately is the key to success for any CMO or marketing leader responsible for pipeline targets. Learn how to establish more predictable pipeline creation with this failsafe waterfall method.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
11:50 am - 12:10 pm PT
Speakers:
Nani Shaffer
CMO, Channel99
Maura Rivera
CMO, Qualified

The Cookie-less Future Checklist

As the cookie-less future rolls in, what do marketers need to know to keep their websites as valuable data-gathering machines? How the European standards impact these updates? Learn how to be proactive about your first-party data strategy.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
12:10 pm - 12:30 pm PT
Speakers:
Courtney Smith
Sr. Product Marketing Manager, 6sense
Sarah McConnell
VP of Demand Gen, Qualified

Demand Gen Roundtable: Integrating Playbooks Across Teams

All these playbooks  are great, but they can't make a GTM machine run if there isn't the right integration strategy in place. Hear from Demand Gen leaders sharing the good, the bad, and the ugly truths about creating a truly integrated GTM motion that focuses on getting the right work done.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
12:30 pm - 12:50 pm PT
Speakers:
Trinity Nguyen
VP of Marketing, UserGems
Sarah McConnell
VP of Demand Gen, Qualified
Matt Heinz
Founder & President, Heinz Marketing

The Spring '24 Pipe Gen Report

We covered so many great topics at today's event. Join our CMO, Maura Rivera, and VP of Demand Gen Sarah McConnell live for a breakdown of their biggest takeaways, thoughts on what the next few months will bring, and a little fun, too!

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
Add to Calendar
Time:
12:50 pm - 1:00 pm PT
Speakers:
Maura Rivera
CMO, Qualified
Sarah McConnell
VP of Demand Gen, Qualified

Meet Qualified

Qualified is the AI pipeline generation platform, designed to help revenue teams automatically identify, engage, and convert their most important website visitors.

An all-in-one solution that helps companies efficiently maximize website conversions, Qualified's products include AI Conversations, AI Chatbots, Meetings, Offers, and Signals. All designed to help you fix your pipeline problem and exceed your pipeline targets.

April 11th, 10am - 1pm PT | Virtual Event

Thank you. You will receive a confirmation email with your unique link soon.
Oops! Something went wrong while submitting the form.

I consent that Qualified, as a provider of this website, may occasionally send me communications with information regarding products and services, events, and webinar or other invitations. I understand that I may unsubscribe at any time by following the unsubscribe link at the bottom of any email I receive. For information on our privacy practices and your rights, check out our privacy policy.