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The Value of a Being a Customer Hero with Woodson Martin, EVP and GM at AppExchange

Watch Woodson share how his time in the Ohana has shaped his perspective on transformational leadership and relationship-building.

AppExchange is the Salesforce marketplace, offering thousands of solutions and services that extend Salesforce. If you’re an ISV partner or consultant, AppExchange helps customers discover your solution or service. If you’re a Salesforce admin or user, AppExchange helps you find tools and talent to unleash your company’s productivity.

Industry
Cloud Marketplace
Founded
2006
Woodson Martin

Guest Bio

As EVP and GM for AppExchange, Woodson manages a team that drives marketplace product strategy, partner co-marketing, and enablement for thousands of technology partners around the world. His career highlights include serving in executive roles in marketing, product, and operations for Salesforce, IoT, Marketing Cloud Operations, and Work.com. Woodson has 25+ year experience in the software industry in the US and Europe building global teams.

Guest Bio

As EVP and GM for AppExchange, Woodson manages a team that drives marketplace product strategy, partner co-marketing, and enablement for thousands of technology partners around the world. His career highlights include serving in executive roles in marketing, product, and operations for Salesforce, IoT, Marketing Cloud Operations, and Work.com. Woodson has 25+ year experience in the software industry in the US and Europe building global teams.

Episode Summary

Meet Woodson Martin, EVP and GM at AppExchange, the leading enterprise cloud marketplace. In this episode, Woodson shares his Salesforce story, which taught him that transformational leadership begins with a customer-first mindset. Tune in for great insights into relationship-building, advice for aspiring leaders, and much more.

Key Takeaways

Quotes

“What we are doing is so fundamentally transformative for our customers that we have to invest in those relationships, and get the executive suites to understand the problems that [customers] are trying to solve and the transformations they're trying to lead, and then truly partner with them to do it. That informs almost every decision that we make, including the decisions that we make about the product, what products that we build and what features to prioritize and how we need to accomplish that because it is fundamental.”

Episode Highlights

*(1:48) - Ohana Origins 

*(6:12) - Woodson’s biggest Salesforce wins

*(10:37) - The value of customer-centric transformative leadership

*(14:38) -  What the Ohana means to Woodson

*(20:56) - What’s Cooking

*(26:19) - Future Forecast

*(28:27) - Advice aspiring leaders *(30:02) - Lightning Round

Episodes Transcript

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