Why it Pays to Listen
On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
Ian Faison
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On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.
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Learn from Dario Ambrosini, CMO at Propel Software, about merging categories and the art of selling to complex buying committees.
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Tami Cannizzaro, Chief Marketing Officer at Thryv, shares how her team focuses on revenue first and builds marketing strategies around what drives impact for SMBs.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
Discover how we can help you convert more prospects into pipeline–right from your website.
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