If you're curious about how B2B marketing is stepping into a radically different future, this breakthrough ebook, Welcome to the Agentic Marketing Era, is your ultimate guide. It explores how agentic AI and autonomous marketing agents are redefining pipeline generation and making traditional marketing funnels obsolete.

Here are five key insights you’ll get from this ebook:

1. Agentic AI is not just smarter. It acts autonomously.

Unlike generative AI, which creates content on demand, agentic AI identifies opportunities, takes action, and launches campaigns automatically based on visitor behavior and predictive analytics.

2. The traditional funnel is collapsing.

The classic marketing funnel is broken: it’s slow, inefficient, and truthfully wasn’t built to keep up with today’s buyers. Agentic marketing reimagines the funnel, replacing it with a dynamic AI-powered funnel that proactively engages visitors in real time.

3. Agentic AI is already showing up in organizations

You might not realize it, but elements of agentic AI are likely already in motion within your sales and marketing org. From automated lead routing to smart email triggers, we're inching closer to a world where digital teammates like AI-powered SDRs handle entire conversations without human involvement. This shift isn’t about replacement; it’s about letting human reps focus on the deals that actually need a human touch.

4. Every buyer touchpoint is getting more intelligent

Agentic marketing redefines what personalization looks like. Instead of static nurture flows or one-size-fits-all CTAs, agentic systems respond to each buyer’s behavior in real time, whether that’s surfacing a relevant offer, sending a follow-up email, or inviting them to book a meeting. This facilitates experiences that feel less like generic marketing and more like one-on-one conversations.

5. Beyond just a tech shift, this is operational.

Agentic marketing isn’t just about new tools. It’s about changing how teams operate. It means rethinking the handoffs between marketing and sales, the KPIs we track, and how we engage buyers across their journey. Embracing agentic AI is as much about leadership and mindset as it is about tech implementation.

Read the book

Grab the full ebook Welcome to the Agentic Marketing Era to dive deeper into the agentic revolution and unlock the playbook for implementing AI SDRs like Piper in your own GTM model. It's the forward path to plugging pipeline gaps and scaling predictably.

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