Qualified's AI Growth Operations Manager, Ryan Teasell, demonstrates how to use Piper the AI SDR agent to automate event lead follow-up campaigns.
Before Piper the AI SDR Agent, many event leads at Qualified went unworked by SDR teams who focused only on the highest-intent prospects. This tutorial walks through setting up an automated campaign that triggers off campaign member updates in Salesforce, targets event attendees, and sends personalized follow-up emails to book demos. The campaign includes scheduling parameters, exit criteria, and natural language prompts to guide Piper's messaging. See how you can simulate the campaign and customize email sequences, tone, and CTAs.
Pipeline impact: Despite increasing event spend by 90%, Qualified achieved a 352% year-over-year increase in event-sourced pipeline after implementing this automation about a year ago.
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Qualified's AI Growth Operations Manager, Ryan Teasell, demonstrates how to use Piper the AI SDR agent to automate event lead follow-up campaigns.
Before Piper the AI SDR Agent, many event leads at Qualified went unworked by SDR teams who focused only on the highest-intent prospects. This tutorial walks through setting up an automated campaign that triggers off campaign member updates in Salesforce, targets event attendees, and sends personalized follow-up emails to book demos. The campaign includes scheduling parameters, exit criteria, and natural language prompts to guide Piper's messaging. See how you can simulate the campaign and customize email sequences, tone, and CTAs.
Pipeline impact: Despite increasing event spend by 90%, Qualified achieved a 352% year-over-year increase in event-sourced pipeline after implementing this automation about a year ago.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Qualified's AI Growth Operations Manager, Ryan Teasell, demonstrates how to use Piper the AI SDR agent to automate event lead follow-up campaigns.
Before Piper the AI SDR Agent, many event leads at Qualified went unworked by SDR teams who focused only on the highest-intent prospects. This tutorial walks through setting up an automated campaign that triggers off campaign member updates in Salesforce, targets event attendees, and sends personalized follow-up emails to book demos. The campaign includes scheduling parameters, exit criteria, and natural language prompts to guide Piper's messaging. See how you can simulate the campaign and customize email sequences, tone, and CTAs.
Pipeline impact: Despite increasing event spend by 90%, Qualified achieved a 352% year-over-year increase in event-sourced pipeline after implementing this automation about a year ago.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Qualified's AI Growth Operations Manager, Ryan Teasell, demonstrates how to use Piper the AI SDR agent to automate event lead follow-up campaigns.
Before Piper the AI SDR Agent, many event leads at Qualified went unworked by SDR teams who focused only on the highest-intent prospects. This tutorial walks through setting up an automated campaign that triggers off campaign member updates in Salesforce, targets event attendees, and sends personalized follow-up emails to book demos. The campaign includes scheduling parameters, exit criteria, and natural language prompts to guide Piper's messaging. See how you can simulate the campaign and customize email sequences, tone, and CTAs.
Pipeline impact: Despite increasing event spend by 90%, Qualified achieved a 352% year-over-year increase in event-sourced pipeline after implementing this automation about a year ago.
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