Episode 3 | Qualified on Qualified: Re-targeting old event leads
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Episode 3 | Qualified on Qualified: Re-targeting old event leads

See how Qualified’s AI SDR agent Piper runs retargeting campaigns that re-engage buyers, accelerate pipeline creation, and support modern demand generation.

Ryan Teasell
Ryan Teasell
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this demo, Qualified's Ryan Teasell walks through how the team uses Piper the AI SDR Agent, to run retargeting campaigns that help drive pipeline growth.

Ryan shares a real example from Adobe Summit, where Qualified had a large list of contacts who interacted with the team at the event but didn’t immediately convert. Rather than letting those conversations go cold, the team built a targeted list in Salesforce of Demandbase users who attended the event and used Piper to re-engage them.

Once the audience was defined, the team provided Piper with key campaign context, including details about the event, the audience, and the goal of the outreach. From there, Piper generates personalized email sequences designed to reconnect with those prospects and restart the conversation.

This approach helped Qualified hit its event pipeline targets halfway through a typically slow quarter and ultimately increase event-driven pipeline by 35%.

Ryan also walks through how to configure campaigns inside Piper’s simulator, showing how marketing teams can set up similar programs quickly. The demo demonstrates a simple but effective strategy: checking back in with prospects every few months to see if timing has changed and whether they’re ready to buy.

For teams running events or managing large databases of past prospects, AI-powered retargeting offers a scalable way to re-engage contacts, restart stalled conversations, and generate new pipeline from existing audiences.

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Introducing Pinned Mode: a concierge-style AI SDR experience that lives alongside your website, boosts engagement 2X, and drives 6X more qualified meetings.

Episode 1 | Driving post-event outreach & pipeline with Piper the AI SDR AgentEpisode 1 | Driving post-event outreach & pipeline with Piper the AI SDR Agent

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Qualified's AI Growth Operations Manager, Ryan Teasell, demonstrates how to use Piper the AI SDR agent to automate event lead follow-up campaigns.

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Episode 3 | Qualified on Qualified: Re-targeting old event leads

See how Qualified’s AI SDR agent Piper runs retargeting campaigns that re-engage buyers, accelerate pipeline creation, and support modern demand generation.

Ryan Teasell
Ryan Teasell
No items found.
Episode 3 | Qualified on Qualified: Re-targeting old event leads
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this demo, Qualified's Ryan Teasell walks through how the team uses Piper the AI SDR Agent, to run retargeting campaigns that help drive pipeline growth.

Ryan shares a real example from Adobe Summit, where Qualified had a large list of contacts who interacted with the team at the event but didn’t immediately convert. Rather than letting those conversations go cold, the team built a targeted list in Salesforce of Demandbase users who attended the event and used Piper to re-engage them.

Once the audience was defined, the team provided Piper with key campaign context, including details about the event, the audience, and the goal of the outreach. From there, Piper generates personalized email sequences designed to reconnect with those prospects and restart the conversation.

This approach helped Qualified hit its event pipeline targets halfway through a typically slow quarter and ultimately increase event-driven pipeline by 35%.

Ryan also walks through how to configure campaigns inside Piper’s simulator, showing how marketing teams can set up similar programs quickly. The demo demonstrates a simple but effective strategy: checking back in with prospects every few months to see if timing has changed and whether they’re ready to buy.

For teams running events or managing large databases of past prospects, AI-powered retargeting offers a scalable way to re-engage contacts, restart stalled conversations, and generate new pipeline from existing audiences.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Episode 3 | Qualified on Qualified: Re-targeting old event leads

See how Qualified’s AI SDR agent Piper runs retargeting campaigns that re-engage buyers, accelerate pipeline creation, and support modern demand generation.

Ryan Teasell
Ryan Teasell
No items found.
Episode 3 | Qualified on Qualified: Re-targeting old event leads
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this demo, Qualified's Ryan Teasell walks through how the team uses Piper the AI SDR Agent, to run retargeting campaigns that help drive pipeline growth.

Ryan shares a real example from Adobe Summit, where Qualified had a large list of contacts who interacted with the team at the event but didn’t immediately convert. Rather than letting those conversations go cold, the team built a targeted list in Salesforce of Demandbase users who attended the event and used Piper to re-engage them.

Once the audience was defined, the team provided Piper with key campaign context, including details about the event, the audience, and the goal of the outreach. From there, Piper generates personalized email sequences designed to reconnect with those prospects and restart the conversation.

This approach helped Qualified hit its event pipeline targets halfway through a typically slow quarter and ultimately increase event-driven pipeline by 35%.

Ryan also walks through how to configure campaigns inside Piper’s simulator, showing how marketing teams can set up similar programs quickly. The demo demonstrates a simple but effective strategy: checking back in with prospects every few months to see if timing has changed and whether they’re ready to buy.

For teams running events or managing large databases of past prospects, AI-powered retargeting offers a scalable way to re-engage contacts, restart stalled conversations, and generate new pipeline from existing audiences.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Episode 3 | Qualified on Qualified: Re-targeting old event leads

See how Qualified’s AI SDR agent Piper runs retargeting campaigns that re-engage buyers, accelerate pipeline creation, and support modern demand generation.

Episode 3 | Qualified on Qualified: Re-targeting old event leads
Play video button
Glow play video button
Ryan Teasell
Ryan Teasell
|
March 4, 2026
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this demo, Qualified's Ryan Teasell walks through how the team uses Piper the AI SDR Agent, to run retargeting campaigns that help drive pipeline growth.

Ryan shares a real example from Adobe Summit, where Qualified had a large list of contacts who interacted with the team at the event but didn’t immediately convert. Rather than letting those conversations go cold, the team built a targeted list in Salesforce of Demandbase users who attended the event and used Piper to re-engage them.

Once the audience was defined, the team provided Piper with key campaign context, including details about the event, the audience, and the goal of the outreach. From there, Piper generates personalized email sequences designed to reconnect with those prospects and restart the conversation.

This approach helped Qualified hit its event pipeline targets halfway through a typically slow quarter and ultimately increase event-driven pipeline by 35%.

Ryan also walks through how to configure campaigns inside Piper’s simulator, showing how marketing teams can set up similar programs quickly. The demo demonstrates a simple but effective strategy: checking back in with prospects every few months to see if timing has changed and whether they’re ready to buy.

For teams running events or managing large databases of past prospects, AI-powered retargeting offers a scalable way to re-engage contacts, restart stalled conversations, and generate new pipeline from existing audiences.

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