Episode 3 | Qualified on Qualified: Re-targeting old event leads
See how Qualified’s AI SDR agent Piper runs retargeting campaigns that re-engage buyers, accelerate pipeline creation, and support modern demand generation.

See how Qualified’s AI SDR agent Piper runs retargeting campaigns that re-engage buyers, accelerate pipeline creation, and support modern demand generation.

In this demo, Qualified's Ryan Teasell walks through how the team uses Piper the AI SDR Agent, to run retargeting campaigns that help drive pipeline growth.
Ryan shares a real example from Adobe Summit, where Qualified had a large list of contacts who interacted with the team at the event but didn’t immediately convert. Rather than letting those conversations go cold, the team built a targeted list in Salesforce of Demandbase users who attended the event and used Piper to re-engage them.
Once the audience was defined, the team provided Piper with key campaign context, including details about the event, the audience, and the goal of the outreach. From there, Piper generates personalized email sequences designed to reconnect with those prospects and restart the conversation.
This approach helped Qualified hit its event pipeline targets halfway through a typically slow quarter and ultimately increase event-driven pipeline by 35%.
Ryan also walks through how to configure campaigns inside Piper’s simulator, showing how marketing teams can set up similar programs quickly. The demo demonstrates a simple but effective strategy: checking back in with prospects every few months to see if timing has changed and whether they’re ready to buy.
For teams running events or managing large databases of past prospects, AI-powered retargeting offers a scalable way to re-engage contacts, restart stalled conversations, and generate new pipeline from existing audiences.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
See how Qualified’s AI SDR agent Piper runs retargeting campaigns that re-engage buyers, accelerate pipeline creation, and support modern demand generation.

In this demo, Qualified's Ryan Teasell walks through how the team uses Piper the AI SDR Agent, to run retargeting campaigns that help drive pipeline growth.
Ryan shares a real example from Adobe Summit, where Qualified had a large list of contacts who interacted with the team at the event but didn’t immediately convert. Rather than letting those conversations go cold, the team built a targeted list in Salesforce of Demandbase users who attended the event and used Piper to re-engage them.
Once the audience was defined, the team provided Piper with key campaign context, including details about the event, the audience, and the goal of the outreach. From there, Piper generates personalized email sequences designed to reconnect with those prospects and restart the conversation.
This approach helped Qualified hit its event pipeline targets halfway through a typically slow quarter and ultimately increase event-driven pipeline by 35%.
Ryan also walks through how to configure campaigns inside Piper’s simulator, showing how marketing teams can set up similar programs quickly. The demo demonstrates a simple but effective strategy: checking back in with prospects every few months to see if timing has changed and whether they’re ready to buy.
For teams running events or managing large databases of past prospects, AI-powered retargeting offers a scalable way to re-engage contacts, restart stalled conversations, and generate new pipeline from existing audiences.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
See how Qualified’s AI SDR agent Piper runs retargeting campaigns that re-engage buyers, accelerate pipeline creation, and support modern demand generation.

In this demo, Qualified's Ryan Teasell walks through how the team uses Piper the AI SDR Agent, to run retargeting campaigns that help drive pipeline growth.
Ryan shares a real example from Adobe Summit, where Qualified had a large list of contacts who interacted with the team at the event but didn’t immediately convert. Rather than letting those conversations go cold, the team built a targeted list in Salesforce of Demandbase users who attended the event and used Piper to re-engage them.
Once the audience was defined, the team provided Piper with key campaign context, including details about the event, the audience, and the goal of the outreach. From there, Piper generates personalized email sequences designed to reconnect with those prospects and restart the conversation.
This approach helped Qualified hit its event pipeline targets halfway through a typically slow quarter and ultimately increase event-driven pipeline by 35%.
Ryan also walks through how to configure campaigns inside Piper’s simulator, showing how marketing teams can set up similar programs quickly. The demo demonstrates a simple but effective strategy: checking back in with prospects every few months to see if timing has changed and whether they’re ready to buy.
For teams running events or managing large databases of past prospects, AI-powered retargeting offers a scalable way to re-engage contacts, restart stalled conversations, and generate new pipeline from existing audiences.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
See how Qualified’s AI SDR agent Piper runs retargeting campaigns that re-engage buyers, accelerate pipeline creation, and support modern demand generation.
In this demo, Qualified's Ryan Teasell walks through how the team uses Piper the AI SDR Agent, to run retargeting campaigns that help drive pipeline growth.
Ryan shares a real example from Adobe Summit, where Qualified had a large list of contacts who interacted with the team at the event but didn’t immediately convert. Rather than letting those conversations go cold, the team built a targeted list in Salesforce of Demandbase users who attended the event and used Piper to re-engage them.
Once the audience was defined, the team provided Piper with key campaign context, including details about the event, the audience, and the goal of the outreach. From there, Piper generates personalized email sequences designed to reconnect with those prospects and restart the conversation.
This approach helped Qualified hit its event pipeline targets halfway through a typically slow quarter and ultimately increase event-driven pipeline by 35%.
Ryan also walks through how to configure campaigns inside Piper’s simulator, showing how marketing teams can set up similar programs quickly. The demo demonstrates a simple but effective strategy: checking back in with prospects every few months to see if timing has changed and whether they’re ready to buy.
For teams running events or managing large databases of past prospects, AI-powered retargeting offers a scalable way to re-engage contacts, restart stalled conversations, and generate new pipeline from existing audiences.
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