The 9 tenets of agentic marketing
Discover the 9 tenets of agentic marketing and how AI SDRs drive 24/7 engagement, personalized conversations, and smarter funnels that convert faster.
Sarah Casteel
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Discover the 9 tenets of agentic marketing and how AI SDRs drive 24/7 engagement, personalized conversations, and smarter funnels that convert faster.
This article is a preview of insights from the GTM Partners Report Agentic Marketing and the Collapse of Traditional Funnels.
If you’ve spent any time in B2B marketing lately, you’ve probably felt it.
That low-level dread that the old playbook and funnel just aren’t scraping by anymore.
Form fills? Ghosts. MQLs? Mostly questionable leads. Lead handoffs? Clunky, clumsy, slow, you name it.
Today’s buyers are doing their own research, moving fast, and dodging anything that feels like friction. Meanwhile, we’re all under pressure to generate more pipeline, qualify faster, and make every touchpoint personalized and count.
We’re entering a new era of marketing. We call it agentic marketing.
It’s a new term for marketers, but it’s not just jargon. Agentic marketing represents a real shift in how we engage leads. It’s well past time that we put to rest outdated nurture streams and manual follow-ups and prioritize the use AI SDRs and agents that actually move at the speed of modern buyers.
Agents that work 24/7, adapt on the fly, and actually do stuff.
Here’s a breakdown.
Agentic marketing is like a fancy way of saying: “Let’s stop treating our funnel like it’s 2015.”
Instead of relying on human SDRs to follow up manually (when they’re available, awake, and not drowning in Salesforce admin work), agentic marketing uses AI SDR agents to handle engagement in real time.
The benefit of this is that with agents, we cut out delays, form fatigue, and the lag time between interest and action.
Agents have evolved beyond more than just answering questions. Now they’re able to qualify leads, recognize intent, personalize conversations, and accelerate buyers forward (all without needing a human to hit send).
Here are 9 of the key characteristics that set agentic marketing apart from your typical automation strategy:
No timezone gaps, no “we’ll get back to you.” AI agents engage instantly and around the clock so no lead goes untouched.
These agents don’t just respond. They remember. They tap into previous interactions, preferences, and firmographics to tailor each conversation.
This doesn’t mean just chatbots. These agents move fluidly across chat, email, and forms, maintaining continuity like a real rep would.
The more they interact, the smarter they get. Agents adapt based on live data to improve how they engage over time.
CRM, MAP, website behavior, you name it. These agents plug in and pull context from your stack to drive smarter convos.
Think of these as a digital manager of multiple agents. They do the repetitive work of inbound and outbound at scale.
Chasing cold leads is archaic and not for today’s funnel. With intent recognition, agents detect real buyer signals (site visits, email clicks, event attendance) and act on them immediately.
Conversations get customized by product line, region, business unit and whatever else makes them more relevant and more likely to convert.
Yes, AI agents can engage in multiple languages and scale internationally without growing your headcount.
Agentic marketing supplements your team with agents that deliver 24/7 coverage, never miss a lead, and actually improve over time. It’s what today’s funnel should look like: responsive, intelligent, personalized, and fully integrated.
Revenue teams don’t need another dashboard. They need results. Meetings booked. Pipeline created. Deals in motion.
And that’s what AI agents do best.
Want the full report? Read the complete report on agentic marketing to see all nine tenets in action and how they can transform your pipeline.
Agentic marketing uses autonomous AI agents to drive pipeline, personalize at scale, and streamline demand generation for marketing teams.
Agentic marketing is transforming how marketers generate pipeline. Learn why the traditional funnel is failing, and how agentic AI is putting marketers back in the driver's seat.
We've left the traditional marketing funnel behind. Learn how to step into the funnel of the future with your guide to agentic marketing.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover the 9 tenets of agentic marketing and how AI SDRs drive 24/7 engagement, personalized conversations, and smarter funnels that convert faster.
This article is a preview of insights from the GTM Partners Report Agentic Marketing and the Collapse of Traditional Funnels.
If you’ve spent any time in B2B marketing lately, you’ve probably felt it.
That low-level dread that the old playbook and funnel just aren’t scraping by anymore.
Form fills? Ghosts. MQLs? Mostly questionable leads. Lead handoffs? Clunky, clumsy, slow, you name it.
Today’s buyers are doing their own research, moving fast, and dodging anything that feels like friction. Meanwhile, we’re all under pressure to generate more pipeline, qualify faster, and make every touchpoint personalized and count.
We’re entering a new era of marketing. We call it agentic marketing.
It’s a new term for marketers, but it’s not just jargon. Agentic marketing represents a real shift in how we engage leads. It’s well past time that we put to rest outdated nurture streams and manual follow-ups and prioritize the use AI SDRs and agents that actually move at the speed of modern buyers.
Agents that work 24/7, adapt on the fly, and actually do stuff.
Here’s a breakdown.
Agentic marketing is like a fancy way of saying: “Let’s stop treating our funnel like it’s 2015.”
Instead of relying on human SDRs to follow up manually (when they’re available, awake, and not drowning in Salesforce admin work), agentic marketing uses AI SDR agents to handle engagement in real time.
The benefit of this is that with agents, we cut out delays, form fatigue, and the lag time between interest and action.
Agents have evolved beyond more than just answering questions. Now they’re able to qualify leads, recognize intent, personalize conversations, and accelerate buyers forward (all without needing a human to hit send).
Here are 9 of the key characteristics that set agentic marketing apart from your typical automation strategy:
No timezone gaps, no “we’ll get back to you.” AI agents engage instantly and around the clock so no lead goes untouched.
These agents don’t just respond. They remember. They tap into previous interactions, preferences, and firmographics to tailor each conversation.
This doesn’t mean just chatbots. These agents move fluidly across chat, email, and forms, maintaining continuity like a real rep would.
The more they interact, the smarter they get. Agents adapt based on live data to improve how they engage over time.
CRM, MAP, website behavior, you name it. These agents plug in and pull context from your stack to drive smarter convos.
Think of these as a digital manager of multiple agents. They do the repetitive work of inbound and outbound at scale.
Chasing cold leads is archaic and not for today’s funnel. With intent recognition, agents detect real buyer signals (site visits, email clicks, event attendance) and act on them immediately.
Conversations get customized by product line, region, business unit and whatever else makes them more relevant and more likely to convert.
Yes, AI agents can engage in multiple languages and scale internationally without growing your headcount.
Agentic marketing supplements your team with agents that deliver 24/7 coverage, never miss a lead, and actually improve over time. It’s what today’s funnel should look like: responsive, intelligent, personalized, and fully integrated.
Revenue teams don’t need another dashboard. They need results. Meetings booked. Pipeline created. Deals in motion.
And that’s what AI agents do best.
Want the full report? Read the complete report on agentic marketing to see all nine tenets in action and how they can transform your pipeline.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover the 9 tenets of agentic marketing and how AI SDRs drive 24/7 engagement, personalized conversations, and smarter funnels that convert faster.
This article is a preview of insights from the GTM Partners Report Agentic Marketing and the Collapse of Traditional Funnels.
If you’ve spent any time in B2B marketing lately, you’ve probably felt it.
That low-level dread that the old playbook and funnel just aren’t scraping by anymore.
Form fills? Ghosts. MQLs? Mostly questionable leads. Lead handoffs? Clunky, clumsy, slow, you name it.
Today’s buyers are doing their own research, moving fast, and dodging anything that feels like friction. Meanwhile, we’re all under pressure to generate more pipeline, qualify faster, and make every touchpoint personalized and count.
We’re entering a new era of marketing. We call it agentic marketing.
It’s a new term for marketers, but it’s not just jargon. Agentic marketing represents a real shift in how we engage leads. It’s well past time that we put to rest outdated nurture streams and manual follow-ups and prioritize the use AI SDRs and agents that actually move at the speed of modern buyers.
Agents that work 24/7, adapt on the fly, and actually do stuff.
Here’s a breakdown.
Agentic marketing is like a fancy way of saying: “Let’s stop treating our funnel like it’s 2015.”
Instead of relying on human SDRs to follow up manually (when they’re available, awake, and not drowning in Salesforce admin work), agentic marketing uses AI SDR agents to handle engagement in real time.
The benefit of this is that with agents, we cut out delays, form fatigue, and the lag time between interest and action.
Agents have evolved beyond more than just answering questions. Now they’re able to qualify leads, recognize intent, personalize conversations, and accelerate buyers forward (all without needing a human to hit send).
Here are 9 of the key characteristics that set agentic marketing apart from your typical automation strategy:
No timezone gaps, no “we’ll get back to you.” AI agents engage instantly and around the clock so no lead goes untouched.
These agents don’t just respond. They remember. They tap into previous interactions, preferences, and firmographics to tailor each conversation.
This doesn’t mean just chatbots. These agents move fluidly across chat, email, and forms, maintaining continuity like a real rep would.
The more they interact, the smarter they get. Agents adapt based on live data to improve how they engage over time.
CRM, MAP, website behavior, you name it. These agents plug in and pull context from your stack to drive smarter convos.
Think of these as a digital manager of multiple agents. They do the repetitive work of inbound and outbound at scale.
Chasing cold leads is archaic and not for today’s funnel. With intent recognition, agents detect real buyer signals (site visits, email clicks, event attendance) and act on them immediately.
Conversations get customized by product line, region, business unit and whatever else makes them more relevant and more likely to convert.
Yes, AI agents can engage in multiple languages and scale internationally without growing your headcount.
Agentic marketing supplements your team with agents that deliver 24/7 coverage, never miss a lead, and actually improve over time. It’s what today’s funnel should look like: responsive, intelligent, personalized, and fully integrated.
Revenue teams don’t need another dashboard. They need results. Meetings booked. Pipeline created. Deals in motion.
And that’s what AI agents do best.
Want the full report? Read the complete report on agentic marketing to see all nine tenets in action and how they can transform your pipeline.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
This article is a preview of insights from the GTM Partners Report Agentic Marketing and the Collapse of Traditional Funnels.
If you’ve spent any time in B2B marketing lately, you’ve probably felt it.
That low-level dread that the old playbook and funnel just aren’t scraping by anymore.
Form fills? Ghosts. MQLs? Mostly questionable leads. Lead handoffs? Clunky, clumsy, slow, you name it.
Today’s buyers are doing their own research, moving fast, and dodging anything that feels like friction. Meanwhile, we’re all under pressure to generate more pipeline, qualify faster, and make every touchpoint personalized and count.
We’re entering a new era of marketing. We call it agentic marketing.
It’s a new term for marketers, but it’s not just jargon. Agentic marketing represents a real shift in how we engage leads. It’s well past time that we put to rest outdated nurture streams and manual follow-ups and prioritize the use AI SDRs and agents that actually move at the speed of modern buyers.
Agents that work 24/7, adapt on the fly, and actually do stuff.
Here’s a breakdown.
Agentic marketing is like a fancy way of saying: “Let’s stop treating our funnel like it’s 2015.”
Instead of relying on human SDRs to follow up manually (when they’re available, awake, and not drowning in Salesforce admin work), agentic marketing uses AI SDR agents to handle engagement in real time.
The benefit of this is that with agents, we cut out delays, form fatigue, and the lag time between interest and action.
Agents have evolved beyond more than just answering questions. Now they’re able to qualify leads, recognize intent, personalize conversations, and accelerate buyers forward (all without needing a human to hit send).
Here are 9 of the key characteristics that set agentic marketing apart from your typical automation strategy:
No timezone gaps, no “we’ll get back to you.” AI agents engage instantly and around the clock so no lead goes untouched.
These agents don’t just respond. They remember. They tap into previous interactions, preferences, and firmographics to tailor each conversation.
This doesn’t mean just chatbots. These agents move fluidly across chat, email, and forms, maintaining continuity like a real rep would.
The more they interact, the smarter they get. Agents adapt based on live data to improve how they engage over time.
CRM, MAP, website behavior, you name it. These agents plug in and pull context from your stack to drive smarter convos.
Think of these as a digital manager of multiple agents. They do the repetitive work of inbound and outbound at scale.
Chasing cold leads is archaic and not for today’s funnel. With intent recognition, agents detect real buyer signals (site visits, email clicks, event attendance) and act on them immediately.
Conversations get customized by product line, region, business unit and whatever else makes them more relevant and more likely to convert.
Yes, AI agents can engage in multiple languages and scale internationally without growing your headcount.
Agentic marketing supplements your team with agents that deliver 24/7 coverage, never miss a lead, and actually improve over time. It’s what today’s funnel should look like: responsive, intelligent, personalized, and fully integrated.
Revenue teams don’t need another dashboard. They need results. Meetings booked. Pipeline created. Deals in motion.
And that’s what AI agents do best.
Want the full report? Read the complete report on agentic marketing to see all nine tenets in action and how they can transform your pipeline.
Discover how we can help you convert more prospects into pipeline–right from your website.
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