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Minor Personalization for Major Results – Demand Gen Visionaries Ep. 80

On this episode, Randy shares his insights into why demand gen marketers are leading content curation and personalization drives trust.

Emma Calderon
Emma Calderon
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March 23, 2022
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X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Randy Frisch, Co-Founder, Chief Evangelist for Content Experience, Uberflip

On this episode, Randy Frisch shares his insights into why demand gen marketers are leading content curation and personalization drives trust.

  Key Takeaways

  • Demand gen marketers are not content creators, but they are content curators.
  • Think more about marketing, what do people actually care about? That’s the content we should create. That’s the content you should package.
  • Instead of getting rid of old content, you should update it, give a facelift, and personalize it.
“What we need to be thinking more about in marketing is what do people actually care about? That’s the content we should create. That’s the content you should package.” - Randy Frisch, Co-Founder and Chief Evangelist for Content Experience, Uberflip

Ready to hear from more Demand Gen Visionaries? You can subscribe and find all episodes here.

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